Pharma Marketing Talk

Novo Nordisk's Race With Insulin Campaign: It's Not Just About Twitter

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A conversation with Ambre Morley, Associate Director, Product Communications, Novo Nordisk Inc., about Novo Nordisk's Race With Insulin Campaign, which includes a branded Twitter account (@racewithinsulin). Ambre will talk about Novo Nordisk's social media goals, but also include other integrated aspects of the campaign.
Tags:
pharmaceutical
Twitter
Diabetes
Kimball
marketing
Broadcast in Business
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s:736483
archived

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