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UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!

  Broadcast in Business

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A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.
Tags:
pharmaceutical
marketing
Social Media
PatientsLikeMe
UCB
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