Pharma Marketing Talk

Twitter for Rx Brands: An Experiment

Pharmaguy

Pharmaguy

Call in to speak with the host

(347) 996-5894

A conversation with Kevin Kruse, President of Kru Research, presenting the results of a Twitter experiment in which a fictitious insomnia brand drug Twitter account was set up to determine the value of Twitter to reach a qualified audience of patients
Tags:
pharmaceutical
marketing
Twitter
social media
Kru Research
Broadcast in Business
h:755
s:622979
archived

Comments

 comments