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Towards a Rational FDA Policy Addressing the Internet and Social Media

  Broadcast in Business

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Arnold Friede, Counsel to the law firm McDermott Will & Emery LLP, talks about organizing a collective response from representatives of the pharma industry to FDA's recent enforcement initiative on the use of sponsored links in search ads and more generally, on FDA's overall approach to regulating social media and the Internet.
Tags:
pharmaceutical
marketing
Internet
social media
regulation
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