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Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research

  Broadcast in Business

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Guest Kim Slocum, President of KDS Consulting, LLC, and former Director, Strategic Planning & Business Development at AstraZeneca, talks about HIT mediated comparative effectiveness research as part of scenario-based strategic planning for the biopharma industry.
Tags:
pharmaceutical
marketing
comparative effectiveness
Slocum
business strategy
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