Pharma Marketing Talk

GeneRAtions: Survey Results and a New Disease Awareness Initiative

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A conversation with Michael Parks, Vice President of Corporate Communications at Centocor, about the GeneRAtions(TM) surveys of rheumatoid arthritis (RA) patients and doctors specializing in RA treatment and how the results of these surveys formed the basis of a new RA disease awareness initiative.
Tags:
pharmaceutical
rheumatoid arthritis
disease awareness
Centocor
Broadcast in Business
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s:254838
archived

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