Trends Driving Physician Education and Branded Communications Online

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Pharma sales force cutbacks have put significant pressure on marketers to adopt other channels for reaching physicians. Guest Shaun McIver, co-founder, President and CEO of Streamlogics, Inc., will discuss trends that are creating a "perfect storm" enabling webcasting applications and services that allow healthcare organizations, pharmaceutical companies, and CME providers to cost-effectively deliver CME and marketing programs to physicians.

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