Marketing to the "Long Tail Physician" Segment

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A conversation with Paul Boidy, Executive Vice President, Sales and Customer Solutions at ReachMD who will give us a "former insider's" point of pharma's rep-centric strategy vs. ReachMD's ability to cost-effectively reach the long-neglected physician "tail" segment -- those physicians outside the top 20% of high prescribers that pharma mostly focuses on.

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