Pharma Marketing Talk

Revolution Health and the Wisdom of Crowds

Pharmaguy

Pharmaguy

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I interview Jay Silverstein, the COO of Revolution Health, about its new health portal web site. I am particularly interested in the "social networking" aspect of the site where users can rate products and post comments. Will pharmaceutical marketers warm up this site for advertising and sponsorship opportunities?
Tags:
marketing
pharmaceutical
revolution health
social networking
Broadcast in Business
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