“Sales Champion” Eric Lofholm is the president and CEO of Eric Lofholm International. So bad at sales that he was on the verge of being fired, within three months he was the company's top producer. Now, as the world leader in affordable professional sales training, he prefers to think of sales as persuasion, as the vehicle to solving people’s problems, a way of serving customers. His true passion and purpose is teaching, so he now passes on the training that worked so well for him.
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