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BE DIFFERENT OR BE DEAD

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Papa Zen

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BE DiFFERENT or be dead: The book that offers a practical, hands-on approach to enhance the performance and success of 21st century organizations. Roy Osing, former Executive Vice President and Chief Marketing Officer of TELUS and current president and CEO of Brilliance for Business Osing will be discussing his cutting edge new business book BE DiFFERENT or be dead: Your Business Survival Guide which explains how businesses can navigate the turbulent waters of the contemporary economy. Drawing on his distinguished career as a business executive, entrepreneur and leader in the telecommunications industry, Osing focuses on strategies that he has personally developed and executed: strategies that immunize organizations against performance decline and business failure tomorrow. Strategies that work today. For additional information about the book, please visit www.bedifferentorbedead.com.

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