This is the first of our new weely show through Flatirons Running Inc. Today we meet the owners, staff, the history of the store and, of course, running! Flatirons Running is a full-service specialty running store located in the Table Mesa Shopping Centerof one of the nations most influential running communities, Boulder, CO. The business began its inception in 2009 being called In-Step. Family-owned by RL Smith and Tricia Vieth, In-Step offered a unique and personalized experience for the runner, focusing on the world famous custom insoles built by RL. RL has become known as the Foot Whisperer to many of his clientele with his impeccable ability to diagnose foot issues and resolve aches and pains with his ‘built on location’ custom insoles, tagged with years of experience in the running and cycling arena.
In 2014, RL and Tricia were approached by Henry and Suzanne Guzman with an offer that could only extend the services to our community. With years of experience as the buyer for another running store in town, Henry came to the table with connections in the industry, extensive experience in the running world as both an athlete and a coach and a knack for knowing what the runner needs and wants which has since outfitted the newly rebranded store, now known as Flatirons Running, to be a true full-service running store.
The combination of a full line of footwear, apparel, accessories, hydration and nutritionals, along with the custom insoles by RL, this is a store that you must visit to find exactly what you need to either get started, stay on track and stay healthy as a runner/walker/hiker!
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