The old adage that it's not what you know but who you know is truer than ever in this economy - yet technology pulls us apart, making effective networking increasingly difficult. While researching for this book, many subjects admitted that they would use social media or voice mail to avoid personal interaction. Even advanced salespeople confessed that they did not know how to gracefully exit an awkward conversation. Men and women who seem perfectly friendly pleaded social anxiety, while extroverts simply did not know how to follow up without feeling "weird." Nose-to-Nose Networking bridges these gaps.
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