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Author Birth Of A Salesman with OP2 Talk host Bill Crespo

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Bill Crespo

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Carson V. Heady, 33, was born in Cape Girardeau, MO and first put in front of a typewriter at age 3. At an early age, Carson was enraptured with writing short stories and entered and won numerous writing contests throughout the years. He entered the sales arena at age 22 and has found success at every level, from top-flight sales representative to a division leader over 200+ people. His devotion to the sales game occupied much of his time, but the desire to write never left his mind. Once Carson realized his aptitude in sales, he decided to write his first novel – Birth of a Salesman – which told the story of a young man who came into prominence in the sales arena and doubled as a self-help sales advice manual to guide others to the level of success he achieved. He is a profound public speaker, superior corporate leader and, in addition to having letters featured in prominent magazines and local newspapers, he wrote his own bi-weekly column for his department. Carson lives in St. Louis, MO, with his 4-year old daughter, Madison.

OPTIMIZING PERSONAL PERFORMANCE for Today's Unstable Marketplace. Tips on how to increase your income, develop new sales techniques, improve your lifestyle, get answers on how to better optimize your life and business in today's current market condition, Bill Crespo is a national business production coach with 30 years in sales and marketing his unique approach and practical advice will have you become a regular listener.

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