The Business of Online Thought Leadership Sandy Carter IBM VP Author 12/31/2008

Host Name:	Michelle H. Price
Show Name:	The Business of Online Thought Leadership: Sandy Carter, IBM VP & Author
Date / Length:	12/31/2008 8:00 PM UTC - 30 min
Description: h:36457 s:374998	Sandy Carter is IBM’s Vice President, SOA and WebSphere Marketing, Strategy, and Channels and new author of the book "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market". She is responsible for IBM’s cross-company, worldwide SOA initiatives and is in charge of one of IBM’s premier brands, IBM WebSphere. She is also known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year. She is also author of the book The New Language of Business: SOA and Web 2.0. expand

Tags:	Sandy Carter online thought leadership Marketing 2.0 social networking IBM

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The Business of Online Thought Leadership: Sandy Carter, IBM VP & Author