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Social Entrepreneurship-Strategies for Determining Your Best Clients

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Online Think Tank

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Many social entrepreneurs and service providers make the mistake of trying to attract any and everybody to their services. They often fail to see that trying to attract those who do not feel the need for their services is generally a waste of valuable time and resources. They should first establish a client base or "target population." However a service provider seeking grants and donors must consider those who will invest in them as well as those who need their services. Selecting a target population is important, because it helps to build plans for program delivery as well as developing the tools for measuring success. The more general the target population, the more work will be required to accommodate the broad based needs. Establishing a target population needs to be done with great thought and consideration. In some situations, the target population is established with the vision. An example of this is the Young Women’s Christian Association, commonly referred to as the YWCA. Their mission statement demonstrates an example that supports the lesson for focusing on eliminating a specific problem. According to their mission statement, the problem that the YWCA is committed to eliminate is racism. They also indicate a target population of young women that they clearly plan to support. With the target population so well defined, it is easy for the YWCA to plan intervention activities and evaluation plans. It is also easier to research grants and potential donors who want to help their target population. *** These programs are designed to offer tangible solutions to the critical issues that are challenging the quality of life in various populations. These episodes may be forwarded to government officials (or other interested entities) to let them review solutions oriented discussions.

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