MJ Gottlieb’s How To Ruin a Business Without Really Trying (Morgan James, October 2014) takes a humbling approach to helping entrepreneurs by telling them what NOT to do. Saturated by a market that provides lists of to-do’s, this book goes against the grain by recounting 55 painstaking, yet hysterical fails throughout Gottlieb’s journey as an entrepreneur. It highlights some of the most prevalent and destructive mistakes entrepreneurs make when running a business today.
Section One contains 39 short stories starting with the top five “Do Not and Never Ever Evers” when starting a business. Examples include: “Do Not Spend What You Do Not Have”; “Don’t Be Confused Between Working Hard and Working Smart”; and “Don’t Sign a Contract with a Foreign Corporation Unless You Plan to Live There.” Section Two includes 16 more stories focusing on the subject of pursuing capital. Examples include: “The Jack of All Trades… Is A Jackass”; “Don’t Go to an Investor Who Is Looking for an Investor”; and “Entrepreneurship for recent college grads—things to consider before taking the leap.” Click here for more on MJ Gottlieb and the book.
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