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Olivia Wilder

Olivia Wilder


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Rick Fairless segued from a successful paint company to realizing a dream in opening an Easy Rider custom bike shop in the Dallas area in 1996, imprinted with his own whimsical style, incorporating goofy statues, funny pictures, and great motorcycle memorabilia into the 1930's building. Two years later, he opened Stroker's Ice House Bar & Grill next door to the motorcycle shop, furthering his dream of owning a place where one could hang out all day with their buddies, have a beer, and show off their bikes.

When Easyriders dropped the franchise plan in 2002, all stores were required to take a new name or close. It was a no-brainer for Rick to rename his bike shop, "Strokers Dallas," known as the "best biker hangout in Texas," and he added "Strokers Ink Tattoo and Piercing Parlor" to complete the Stroker's trio. The three businesses pull in thousands of customers weekly.

This past fall, TruTV put on a popular reality based television series, "Ma's Roadhouse," which features Rick's own "Ma," Sharon Fairless, who: "smokes like a chimney, drinks like a fish, and cusses like a sailor." The quick-witted 71 year old says any and everything that crosses her mind, unfiltered or censored. Always in the eye of the storm when trouble arises at Stroker's, "Ma" is forever ready with a mischievous smile to offer unsolicited advice, and remind everyone of their shortcomings. Still, she is respected and loved by all who meet her, mainly because of their feelings about their own grandmothers. Even with her sharp tongue & sarcasm, her love for her family is in the forefront.