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THE INSIDER - JEFFREY WIGAND

  • Broadcast in Health
Olivia Wilder

Olivia Wilder

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In 1995 Dr. Wigand achieved national prominence when he became the tobacco industry's highest ranking former executive to address public health and smoking issues. He made the truth known to the public about the industry's disregard for health and safety during an interview with "60 MINUTES" and during a deposition he was compelled to give in an action against the tobacco companies. A lawsuit was filed against him by Brown & Williamson because of his public disclosures about the industry's efforts to minimize the health and safety issue of tobacco use. (Louisville-based Brown & Williamson is owned by BAT Industries, Plc, the world's second largest tobacco concern.) The lawsuit was dismissed as a condition of the June 20, 1997 historic $368 billion settlement between the Attorneys General of 40 States and the tobacco industry. The Academy Award-nominated film of Dr. Wigand's story from 1999 starred Russell Crowe in the part of Dr. Wigand. Other major stars included Al Pacino, Christopher Plummer, and Debi Mazar, who was my guest on 12/12/08, when Dr. Wigand called in to the show to scold her about smoking. This wound up on Page 6 of The New York Post. This promises to be a riveting and informative show about tobacco and truth. 347-215-7536 Dr. Wigand has received numerous awards and public recognition for his action in revealing tobacco company research and marketing practices and he continues his efforts to reduce teen tobacco use through the non-profit organization he formed, SMOKE-FREE KIDS, Inc.

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