of genius itself  

Beef: 

Normal Usage:

Techincally, this word describes a product from the bovine family. Its what's for dinner. High in iron and protien, it is very good for you. Unless it is on a fast food burger... then it is rubber. Don't let them fool you; it came from that plastic kitchen set you bought for your preschool child. MMmmm.... Tasty!

county
Alternative Take:

In our society, the word "awesome" is about as used and overconsumed as a poorly constructed burger. (Except from Dick's in Seattle- the best burgers in the entire King and Snohomish duel county area!)
So, to bring some much need relief to "awesome", we feel that "beef" is a great alternative to expressing amazement and wonder. "Man, that coat you're wearin' is so beef!"  "I bow down in your beefy presence". See how it can fit into your daily venacular? You're welcome "awesome"- enjoy your retirement!