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NY Brand Lab Radio

NY Brand Lab Radio

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What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

On-Demand Episodes

We all know the pace of growth and change in the social networking area is nothing short of staggering. Every day, marketers are being challenged to identify the best ways to utilize these media. There's one company leading... more

If you want to raise your game, Nick Morgan, Ph.D is your man. One of the country's top communication theorists and teachers, his company, Public Words, helps people tell their stories. His latest book is Trust Me: Four Steps to... more

Do you have a decidedly internationalist perspective? Or an agency entrepreneurial track record? Hear how Executive Vice President Nick Stravs brings a global management consulting focus to his multi-market... more

CNN dubbed her 'one of the nation's best known career coaches' and today she's on the Hot Seat for a Brand Audit: Her name is Maggie Mistal, certified life purpose and career coach and host of "Making a Living with Maggie" every... more

George Beylerian is, as much as anyone, responsible for the coming of age of design in America. Whether as importer, retailer, curator, author, or general impresario, over the past 40+ years he has worked tirelessly to nurture and... more

What makes your brand tick? Most business owners rarely take a close look inside their brands so don’t miss consumer psychologist, researcher and creative strategist Mark Rodgers as he roams around the inner sanctums of business... more

Do you know how to stop people in their tracks? Well, Laura Belgray knows. She's an expert attention-grabber and rule-breaker. She is owner, CEO, Creative Director, VP of Iced Coffee (and Everything Else) at her NY-based company,... more

When did you last challenge your brand? Or dared to take risks or play with ideas that clash? Take some clues from French-born design brand strategist Laetitia Wolff, founder of futureflair, a NY-based strategy firm that provides a critical eye... more

“The way we use our brains affects everything we do.” – Dr. Cheri Florance, President, CEO of Brain Engineering Labs,(also known as BrainDr on Twitter) is recognized globally for enhancing the lives of hundreds of children, including her... more

How does an accomplished entrepreneur with experience in finance, operations, management and marketing make the leap to being founder and managing partner of a successful portfolio of Manhattan-based wine related business... more
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