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Alex Bogusky: Creative Advocate for Doing Better.

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NY Brand Lab Radio

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Imagine this:  If we were all glued together by a common belief. If we all believed in Doing Better. Better for our kids. Better for the planet. Better for each other. Meet Alex Bogusky and his wife, Ana Bogusky, advocates and creative activists in this new consumer revolution. 

In 2010, Alex and Ana opened the doors to The FearLess Cottage, a consultancy created to help companies and non profits. It's become an informal clubhouse for insurgents in a new consumer revolution, and they believe we have the power and the tools to reshape the world again.

Alex wears many hats and clearly is passionate about many projects today. COMMON.IS is a collaborative network for rapidly prototyping social ventures under a unified brand. (They stand for Do Shit that Matters. Buy Shit that Matters.) Plus the MillionJobsproject.com. And a heap more. On NY Brand Lab Radio, we're going to pull back the layers,  find out what's in Alex's DNA, and what is it exactly that propels him on such a creative trajectory.

FYI Alex’s career began 20 years ago when he joined Crispin and Porter Advertising as an Art Director, eventually becoming partner & growing the agency to more than 1,000 employees, with offices around the world and annual billings over $1 billion.

During Alex’s leadership, CP+B became the world's most awarded advertising agency. Inducted into the American Advertising Federation’s Hall of Achievement in 2002, and the Art Director's Club Hall of Fame in 2008, he received the rare honor of being named Creative Director of the Decade by Adweek magazine in 2010.

common.is; fearless revolution.com, millionjobsprojects.us

 

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