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Marieke van der Poel: The Art of Making Trends Work for You.

  • Broadcast in Business
NY Brand Lab Radio

NY Brand Lab Radio


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Trendsetter Marieke van der Poel knows about making the imaginable trangible.
Her company GetProef.com translates consumer emotions. In other words, they help clients see where their brand and product will live within the flux of consumer emotions. They know about creating a succint future for your brand
Meet Marieke van der Poel: She is the creative mastermind behind Proef. Her experience ranges from macro trend translations for international marketing teams to specific ready-to-use color, material and style design direction for all types of consumer products. She is highly regarded within the industry for her ability to connect high level long-term trending to time-targeted and brand-specific trend stories. Currently based in San Francisco, she has lived in Italy and the Netherlands where she started her career in trend analysis and worked as stylist, editor and consultant for Italian, English and Dutch magazines and fashion brands.
Marieke has presented at major trade and marketing events in the US and has been featured in local and international medai. She's a frequent guest lecturer at major art colleges around the country. Her reputation precedes so go to getproef.com and find out more!