Great question. OK.
The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Meet Ty Montague: founder of the growth consultancy co:cocollective, he is author of: True Story: How to Combine Story and Action to Transform Your Business.
As former president and CCO of J. Walter Thompson, he brings his depth of creative business acument to the book and offers a clear framework and process (5 critical elements) for bringing you and your customers together in the creation of your brand story. (Get ready!)
What's more, his book is filled with examples of how innovative organizations are using storydoing to transform their companies and drive extraordinary results.
P.S. Don’t miss hearing Ty LIVE: Call in with your questions and make sure you check out their site ASAP www.cocollective.com
Sorry we couldn't complete your registration. Please try again.
Please enter your email to finish creating your account.
Receive a personalized list of podcasts based on your preferences.