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NY Brand Lab Radio | Bobbie Greene McCarthy

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Every First Lady wants to leave a legacy. But putting the weight of the First Lady behind any campaign today is tricky business. Clearly, the role of the First Lady is evolving. Meet Bobbie Greene McCarthy, former Deputy Chief of Staff to First Lady Hillary Clinton. She’ll be sharing her insights about the powerful women in the White House, and she’ll talk about how to advance an issue or cause – and the critical role that public/private partnerships play in a time of shrinking budgets + increased competition for attention. Bobbie helped First Lady Hillary Clinton create the Save America’s Treasures, a public-private partnership designed to mark the new millenium by identifying + rescuing our most significant historic sites and collections. It's considered the most successful historic preservation campaign in US history. Laura Bush succeeded Hillary Clinton as the program's Honorary Chair. At the end of the Clinton Administration, Bobbie moved the program to the National Trust where she served as its director until last July. During its 13-year history, the organization awarded over $300 million in public/private matching grants to almost 1,700 nationally significant projects. She was among the first Peace Corps Volunteers in Kenya, played a major role in Joe Biden's first Senate Campaign and is a founding board member of Vital Voices.

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