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NY Brand Lab Radio | Meryl Weinsaft Cooper

  • Broadcast in Business
NY Brand Lab Radio

NY Brand Lab Radio


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This is one of the toughest job markets in more than 20 years. The unemployment rate is hovering around 10%, with dwindling job openings and promotion opportunities. So what can you do about it? Start standing out and making a good impression. If you’re looking to use PR skills to change your world today, meet Meryl Weinsaft Cooper. She is the co-author of Be Your Own Best Publicist: How To Use PR Techniques To Get Noticed, Get Hired & Get Rewarded At Work, It’s a helpful, easy-to-follow guide that will give you some clues about how to use PR skills to land a new job, attract freelance assignments or get that coveted promotion (sooner than later.)
Meryl is also co-founder and principal of Allen/Cooper Enterprises, a marketing, exhibitions and events company with a focus on art and lifestyle brands.  Previously, as managing director of the DeVries Public Relations Home & Lifestyle division and as SVP-Partner at LaForce+Stevens, she led programs for a variety of hospitality and consumer brands including Veuve Clicquot, Viceroy Hotels, Tourism New South Wales, Magnolia Bakery, Belvedere Vodka, Pepperidge Farm and many more.  She spends her spare time writing and producing films as well as seeking out the best culinary, travel and art experiences, which she documents in her blog, Searching for Jake Ryan www.searchingforjakeryan.com/blog.