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NY Brand Lab Radio | Jason Lonsdale

  • Broadcast in Business
NY Brand Lab Radio

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Being in a taxi means everyone is headed in the same direction, right? Well, according to STRATEGY Magazine, this particular TAXI is the agency of the decade. It’s a memorable and nimble one, and certainly fast growing. [Think: Toronto, Montreal, New York, Amsterdam, Calgary – and watch this space.] Meet TAXI's Jason Lonsdale, the newly arrived Head of Planning at TAXI. We're going to riff on all things meaningful and memorable and what they're doing to be winning so many shiny awards. Jason joins the agency from Saatchi & Saatchi London, where, as international planning director, he was the strategic lead on the internationally acclaimed T-Mobile business. He started his career many years ago at Colenso BBDO in Auckland, New Zealand (ahh, a KIWI!) cutting his teeth on many famous local and international brands (Air New Zealand, MARS, Uncle Ben’s, Pepsi, MINI, Corona, and Stella Artois.) In 2007, Jason moved to the UK to join Leo Burnett and then RKCR/Y&R, leading accounts such as LG, Land Rover, Palm, and McDonald’s. In his spare time, Jason collects rare funk and soul records and continues his quest for the perfect espresso. Go gaze at their shiny awards: taxi.ca