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NY Brand Lab Radio | Jeff Shesol

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NY Brand Lab Radio

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Jeff Shesol is an accidental speechwriter. In 1997, President Clinton read Mutual Contempt, Jeff’s book on the Lyndon Johnson-Robert Kennedy feud, and invited Jeff to become a White House speechwriter. Jeff, at that point, had written exactly one political speech in his life: nearly a decade earlier, as a Capitol Hill intern, he had drafted a tribute to America’s nurses. During his three years at the White House, Jeff became the Deputy Chief of Presidential Speechwriting, a member of the senior staff, and took the lead in drafting the State of the Union Address, the President’s 2000 convention speech, and the Farewell Address. Jeff also helped lead the President's team of humor writers — a team that produced the Clinton comedy video, “The Final Days.” Now, as a partner at West Wing Writers, one of the most prestigious strategic speechwriting firms in the country, Jeff joins us from Washington DC to share his secrets about the art of telling a story, why every brand has a voice and the power of transforming an audience. FYI Before he became a speechwriter, Jeff wrote and drew a syndicated comic strip, Thatch, which appeared daily in more than 150 newspapers. His book, Mutual Contempt, was a New York Times Notable Book and a Washington Post Critic’s Choice. Arthur M. Schlesinger, Jr., called it “the most gripping political book of recent years.” Jeff continues to publish widely under his own byline, and appears frequently on television and radio. Find out more about Jeff and his company: www.westwingwriters.com