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NY Brand Lab Radio | Liz Lange

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Meet Liz Lange. She's dressed every pregnant celebrity under the sun (Julia Roberts, Reese Witherspoon, Catherine Zeta Jones, Kelly Ripa, Vanessa Williams, Teri Hatcher, Brooke Shields, Gwyneth Paltrow.) She's the quintessential fashion designer and retail pioneer who first started designing a line for soon-to-be-mothers that hugged their expanding bellies when others were working to hide them. Stretch fabric was, clearly, her thing. Her business exploded into a multi-million dollar empire (she sold it in 2007.) She now has an entire maternity clothing department at every Target location and Target.com. She recently launched her first ever non-maternity line, Completely Me by Liz, sold exclusively for HSN.com. It all started back in 1997 when celebrities and ordinary women learned that they could actually look great when they’re pregnant. Guess what? She's never looked back. She is the author of Liz Lange's Maternity Style, speaks around the country to women's group and entrepreneurs. FYI Shopafrolic.com is her recently launched website/daily e-newsletter which she started with her sister, and it's all about women's fashion and shopping! Find out how Liz Lange created a totally irresistible brand. www.lizlange.com

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