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NY Brand Lab Radio | Sally Hogshead

  • Broadcast in Business
NY Brand Lab Radio

NY Brand Lab Radio


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Can you actually articulate what’s so fascinating about you, your brand or your business? If you can, you’re ahead of the game. What’s more, if you know your {F} Score, you're going to be more alluring and captivating to your audience than the rest of the pack. The best part? You're transforming the way you do business. Meet quintessential brand innovation leader Sally Hogshead. She's on a mission to help you tap into what makes you and your business fascinating, and then, how to leverage those innate qualities to make more persuasive marketing messages. At the forefront of her industry, Sally works with global brands to determine how to use their unique fascination triggers to form stronger bonds with consumers in a world with the attention span of a goldfish. As speaker, brand consultant and author of 'Fascinate,' she's on the cutting edge when it comes to the anatomy of fascination: It's the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. OK. What makes you so fascinating? Take Sally’s {F} Score Personality Brand Test wwww.SallyHogshead.com, follow Sally on twitter.com/sallyhogshead. Then, go buy her book.