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NY Brand Lab Radio | How to Build a Potent Brand (Six Clues)

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NY Brand Lab Radio

NY Brand Lab Radio

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It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions you as brilliant – but as irresistible and indispensable, too. How do you do that? You create a potent brand. So how do you start building a potent brand? (We'll look at six ways here.) What's more, the the world is moving at a staggeringly fast pace. It’s never been more important to get a grip on your brand’s core values, what it stands for and why it’s meaningful.

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