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NY Brand Lab Radio | George M. Beylerian

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George Beylerian is, as much as anyone, responsible for the coming of age of design in America. Whether as importer, retailer, curator, author, or general impresario, over the past 40+ years he has worked tirelessly to nurture and incubate design in the United States and abroad. Today, as founder and CEO of Material ConneXion and Culture & Commerce, Beylerian continues to shape the face of design and material innovation in the 21st century. Beylerian’s career is packed with bold initiatives (too many to mention in this space) but in 1994, Beylerian founded Culture & Commerce, a design consultancy widely recognized as today’s leading design management agency in the U.S. From product design to boutique hotels, Culture & Commerce connects its designers (including Yves Behar, Dror Benshetrit, Milton Glaser, Sami Hayek, Piero Lissoni, MIO, Paola Navone, Philippe Starck, and Marcel Wanders) to a diverse array of projects. From limited collections for TARGET by Starck, MIO, and Hayek, and Rosenthal’s best-selling Vase of Phases to the first designer mouse for Microsoft, Culture & Commerce continues to orchestrate some of today’s most exciting design partnerships. One of Beylerian’s most outstanding contributions has been as Founder and CEO of Material ConneXion, which he established in 1997. Its unique Materials Library and Consultancy is today the world’s leading global material consultancy and materials library. Established for use by architects, designers, engineers, artists, manufacturers and entrepreneurs, the library features samples of close to 5,000 materials, with 45-60 new materials added monthly. The consulting team advises clients in every area of design—from BMW and Target to Proctor Gamble and Steven Holl Architects—on materials strategy, sustainability, performance and aesthetics.

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