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NY Brand Lab Radio | Mark Rodgers

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NY Brand Lab Radio

NY Brand Lab Radio

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What makes your brand tick? Most business owners rarely take a close look inside their brands so don’t miss consumer psychologist, researcher and creative strategist Mark Rodgers as he roams around the inner sanctums of business brands. He views every business as a highly-functional organism. By definition, that means your business brand wants to grow, expand and thrive. Are you creating the right conditions for that growth? Is your business being nurtured (or punished?) Rodgers addresses several principles of a Highly-Functioning Organism, and one of them is all about minding the personality development of your brand. Find out if your brand is functioning effectively (or perhaps dysfunctionally?) As managing partner of Raw branding agency in NYC, Mark enjoys the process of brand-building, from scouring the consumer landscape for unique and differentiating insights to helping creative teams and clients arrive at successful, revenue driving ideas for brands. Formerly the President of Blue Marlin USA, Mark has also worked as a senior executive in a number of highly influential branding agencies, including Pearlfisher, Landor Associates, JKR and Coley Porter Bell, with clients as diverse as Audi, Bausch & Lomb, Hewlett Packard, Hershey Foods, Sony Ericsson, GAP, Unilever, Cadbury, Reckitt Benckiser, Pfizer Healthcare, Absolut Vodka, Pernod Ricard USA and more. Check out his site: http://raw-us.com

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