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NY Brand Lab Radio | Laetitia Wolff

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NY Brand Lab Radio

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When did you last challenge your brand? Or dared to take risks or play with ideas that clash? Take some clues from French-born design brand strategist Laetitia Wolff, founder of futureflair, a NY-based strategy firm that provides a critical eye on all things visual. You’ll find out how to shape creative ideas based on collaboration, put them into inter-disciplinary perspective and make them work to trigger new inspiration. For the past two years, Laetitia has been consulting on intellectual branding, communication strategy and programming at Parsons, the New School for Design. With a masters degree in literature from the Sorbonne University, a marketing & communications MBA from the Institute of Political Science in Paris and a museology degree from NYU, she's worn many hats: Editorial Director of both Surface and Graphis magazines, where she revamped the voice and vision of those publications; exhibitions director at the New York Art Directors Club; manager of the renowned Italian designer Gaetano Pesce's retrospective at the Pompidou Center. She's also curated a number of exhibits including the first-ever retrospective of the graphic artist Massin, which toured throughout the US consequently triggering renewed worldwide interest in Massin’s work.

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