https://www.blogtalkradio.com/ny-brand-lab-radioWhat gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner. enCopyright Mary van de WIel (C/O Blogtalkradio)Mon, 16 Nov 2020 17:30:00 GMTWed, 11 Dec 2013 22:30:00 GMTBusinessBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/c0fa8f26-8486-420c-9e22-42d19a91de02_van.jpghttps://www.blogtalkradio.com/ny-brand-lab-radioWhat gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner. van@zingyourbrand.comNY Brand Lab Radiobusiness,entrepreneur,mary van de wiel,brand therapist,branding,author,brand provocateur,brand storytelling,innovation,zing your brandNY Brand Lab RadionoWhat gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Deepisodichttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/12/11/alex-bogusky-creative-advocate-for-doing-betterBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/12/11/alex-bogusky-creative-advocate-for-doing-better/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/12/11/alex-bogusky-creative-advocate-for-doing-betterWed, 11 Dec 2013 22:30:00 GMTAlex Bogusky: Creative Advocate for Doing Better.Imagine this:  If we were all glued together by a common belief. If we all believed in Doing Better. Better for our kids. Better for the planet. Better for each other. Meet Alex Bogusky and his wife, Ana Bogusky, advocates and creative activists in this new consumer revolution.  In 2010, Alex and Ana opened the doors to The FearLess Cottage, a consultancy created to help companies and non profits. It's become an informal clubhouse for insurgents in a new consumer revolution, and they believe we have the power and the tools to reshape the world again. Alex wears many hats and clearly is passionate about many projects today. COMMON.IS is a collaborative network for rapidly prototyping social ventures under a unified brand. (They stand for Do Shit that Matters. Buy Shit that Matters.) Plus the MillionJobsproject.com. And a heap more. On NY Brand Lab Radio, we're going to pull back the layers,  find out what's in Alex's DNA, and what is it exactly that propels him on such a creative trajectory. FYI Alex’s career began 20 years ago when he joined Crispin and Porter Advertising as an Art Director, eventually becoming partner & growing the agency to more than 1,000 employees, with offices around the world and annual billings over $1 billion. During Alex’s leadership, CP+B became the world's most awarded advertising agency. Inducted into the American Advertising Federation’s Hall of Achievement in 2002, and the Art Director's Club Hall of Fame in 2008, he received the rare honor of being named Creative Director of the Decade by Adweek magazine in 2010. common.is; fearless revolution.com, millionjobsprojects.us   00:31:00NY Brand Lab RadionoAlex Bogusky,Ana Bogusky,Fearless Cottage,Common.is,Fearless RevolutionImagine this:  If we were all glued together by a common belief. If we all believed in Doing Better. Better for our kids. Better for the planet. Better for eachhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/12/04/what-invisible-clues-are-shooting-your-brand-in-the-footBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/12/04/what-invisible-clues-are-shooting-your-brand-in-the-foot/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/12/04/what-invisible-clues-are-shooting-your-brand-in-the-footWed, 04 Dec 2013 22:30:00 GMTWhat invisible clues are shooting your brand in the foot?Let's face it. Every person, brand, product and organization has issues. If they're serious enough, they're going to shoot us in the foot and get in the way of our success. So what's the best strategy to deal with these kinds of issues? You pay attention. Do a reality check and just not once in a lifetime. You do a reality check on a regular basis so you can keep an eye on what's going on. Just as your business changes, evolves and grows, your brand also needs to change, evolve and grow and reflect who you are, what you stand for. Today on the show, we're going to talk about how to mind your brand. Wear the hat of brand guardian, pay attention and learn to spot the invisible clues that shooting you in the foot. If you'd like to call in with a question – please do! Call 347-326-9814. Looking forward! 00:24:00NY Brand Lab Radionobrand,brand marketing,brand messaging,branded sites,mary van de wielLet's face it. Every person, brand, product and organization has issues. If they're serious enough, they're going to shoot us in the foot and get in the way ofhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/11/13/geno-church-the-art-of-the-passion-conversationBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/11/13/geno-church-the-art-of-the-passion-conversation/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/11/13/geno-church-the-art-of-the-passion-conversationWed, 13 Nov 2013 22:30:00 GMTGeno Church: The Art of The Passion Conversation.No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you're in the marketing business, think again. You're in the people business and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. In recently-published The Passion Conversation by four word-of-mouth masterminds at BrainsOnFire.com, a highly-acclaimed word of mouth marketing and identity company, you'll find them sharing their best-kept secrets about how loving your customers will result in not just building a thriving community, it will also drive meaningful conversations and ultimately impact the financial success of a business Meet Geno Church, one of the creative masterminds behind the book. Join us as Geno will be riffing about understanding, sparking and sustaining word of mouth marketing. brainsonfire.com 00:30:00NY Brand Lab RadionoGeno Church,Brains on Fire,Word of mouth marketing,marketing,passion conversationNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you're in the marketing business, thinkhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/11/06/marieke-van-der-poel-the-art-of-making-trends-work-for-youBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/11/06/marieke-van-der-poel-the-art-of-making-trends-work-for-you/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/11/06/marieke-van-der-poel-the-art-of-making-trends-work-for-youWed, 06 Nov 2013 22:30:00 GMTMarieke van der Poel: The Art of Making Trends Work for You. Trendsetter Marieke van der Poel knows about making the imaginable trangible.   Her company GetProef.com translates consumer emotions. In other words, they help clients see where their brand and product will live within the flux of consumer emotions. They know about creating a succint future for your brand  Meet Marieke van der Poel: She is the creative mastermind behind Proef. Her experience ranges from macro trend translations for international marketing teams to specific ready-to-use color, material and style design direction for all types of consumer products. She is highly regarded within the industry for her ability to connect high level long-term trending to time-targeted and brand-specific trend stories. Currently based in San Francisco, she has lived in Italy and the Netherlands where she started her career in trend analysis and worked as stylist, editor and consultant for Italian, English and Dutch magazines and fashion brands.  Marieke has presented at major trade and marketing events in the US and has been featured in local and international medai. She's a frequent guest lecturer at major art colleges around the country. Her reputation precedes so go to getproef.com and find out more!00:30:00NY Brand Lab Radionotrendspotting,Marieke van der Poel,get proef,business trends,brand trendsTrendsetter Marieke van der Poel knows about making the imaginable trangible.   Her company GetProef.com translates consumer emotions. In other words, they helhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/30/the-art-of-doing-money-differently-denise-hughesBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/30/the-art-of-doing-money-differently-denise-hughes/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/30/the-art-of-doing-money-differently-denise-hughesWed, 30 Oct 2013 21:30:00 GMTThe Art of Doing Money Differently: Denise Hughes.Fact 1:  Your Emotional Portfolio Rules your $$$ Portfolio. Fact 2:  Money is just another portal inviting us to step into a greater consciousness. (PS Self awareness is key here.) Fact 3: When you take charge of your money, you’re taking charge of your life.  Meet Denise Hughes. She works at the intersection of money, heart and soul and teaches  the Art of Doing Money Differently. The Wall Street Journal, Money Magazine, Financial Advisor and other journals seek her advice on matters of love, money, and relationships. As author of recently-published Earn, Spend, Save Give: 4 Things to Do With your Money and How to Make It All Work and sought-after financial advisor, Denise is also a Behavioral Health Nurse with a Masters in Psychology. She knows what makes people tick.  Her methodology? She has an uncanny ability for accessing a client’s emotional landscape in order to create change on their fiscal landscape. Her focus: The art of mixing creativity, possibility thinking, visioning & mature money behaviors to create a unique financial masterpiece. It's really about how to look at the behaviours we bring to money in our life, and being willing to have a more mature relationship with money.  Her magic touch: She brings right brain creative thinking to the canvas of numbers. What’s more, she sprinkles the process with lightness, un-shaming, huge doses of inspiration, compassion and understanding. Find out how to do money differently: go to DeniseHughes.org   00:30:00NY Brand Lab RadionoDenise Huges,Earn Spend Save Give,money coach,financial coach,financial advisorFact 1:  Your Emotional Portfolio Rules your $$$ Portfolio. Fact 2:  Money is just another portal inviting us to step into a greater consciousness. (PS Self awahttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/23/mark-eckhardt-on-how-to-inspire-create-innovateBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/23/mark-eckhardt-on-how-to-inspire-create-innovate/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/23/mark-eckhardt-on-how-to-inspire-create-innovateWed, 23 Oct 2013 21:30:00 GMTMark Eckhardt: On How to Inspire, Create & Innovate.Meet Mark Eckhardt: In 2001, Mark  Eckardt received an honor in recognition of being one of the best, brightest, and most inspirational leaders America has to offer. He was selected as one of “Ten Outstanding Young Americans” by the U.S. Junior Chamber of Commerce.  (Former recipients include John F. Kennedy, Bill Clinton, Gerald Ford, Richard Nixon, Al Gore, Robert Kennedy, Nelson Rockefeller and Leonard Bernstein.) Today, Mark is co-CEO of COMMON, a Boulder-based innovation lab and he joins Alex Bogusky, Rob Schuham and John Bielenberg – all creative visionaries who are making thigns happen. In fact, they know about doing shit that matters. Join us as Mark  shares his insights around why unleashing creativity and innovation matter today (more than ever), Mark has worn many hats: Prior to joining COMMON.IS, Mark was a principal at UFUSE Visionary Strategy Managment, a global consulting firm devoted to unleashing creativity and helping creative entrepreneurs produce outstanding results through innovative business strategies, organizational design and alignment of partnerships. Before that, Mark was on the founding management team and Director of Client Services for Globefish Media BV, where he oversaw the mobile and digital content management for clients in the entertainment sector in the U.S. and North America He’s also spent fifteen years as a producer, composer and performer who oversaw and contributed to projects for Fox Studios, MGM, Disney Animation, PBS, Mitsubishi, Coca Cola, Pepsi, Life/FX, Kids Save, and various record labels. He has also worked with numerous recording artists such as Whitney Houston, Bonnie Raitt and Ben Harper.    Go to common.is or find out more at markeckhardt.com 00:29:00NY Brand Lab RadionoMark Eckhardt,Common,creativity,innovative leadership,inspirational leaderMeet Mark Eckhardt: In 2001, Mark  Eckardt received an honor in recognition of being one of the best, brightest, and most inspirational leaders America has to ohttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/16/redefining-the-practice-of-leadership-prof-hitendra-wadhwaBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/16/redefining-the-practice-of-leadership-prof-hitendra-wadhwa/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/16/redefining-the-practice-of-leadership-prof-hitendra-wadhwaWed, 16 Oct 2013 21:30:00 GMTRedefining The Practice of Leadership: Prof Hitendra WadhwaRedefining the Practice of Leadership (Moment to Moment): The new approach to leadership is about mastering your inner landscape: It's understanding who you are, why you do what you do -- and how you can bring more meaning and purpose to the business table – and to your whole life.  Meet Professor Hitendra Wadhwa, founder of The Institute for Personal Leadership which helps individuals approach their highest potential by pursuing self-mastery & maximizing their impact in life and leadership.  The Institute helps organizations develop values-based, high-performing leaders, teams & cultures. Their work is based on the professor’s widely acclaimed class at Columbia Business School on Personal Leadership & Success – the universal science behind maximizing our Outer Impact through Inner Mastery pursued by all great leaders through history.  Hitendra Wadhwa is Professor of Practice at Columbia Business School, where he teaches MBA and Executive Education courses on Personal Leadership, Strategy Consulting Skills, and Marketing Strategy. He also consults & provides executive training at American Express, Best Buy, Estee Lauder, JP Morgan Chase and Pfizer.  Recipient of Columbia Business School’s Lear Award, and the Most Dynamic and Engaging Professor Award from the Columbia Marketing Association. In the past, he has been a Consultant at McKinsey & Company, the Founder/CEO of Paramark, a technology startup. Prof. Wadhwa earned an M.B.A. & a Ph.D. in Management Science from the Sloan School of Management at the Massachusetts Institute of Technology.  personalleadership.com     00:31:00NY Brand Lab RadionoHitendra Wadhwa,Columbia Professor,Institute of PErsonal Leadership,leadership mastery,leadership practiceRedefining the Practice of Leadership (Moment to Moment): The new approach to leadership is about mastering your inner landscape: It's understanding who you arhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/09/ogilvy-evp-gemma-craven-on-social-digital-media-strategyBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/09/ogilvy-evp-gemma-craven-on-social-digital-media-strategy/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/09/ogilvy-evp-gemma-craven-on-social-digital-media-strategyWed, 09 Oct 2013 21:30:00 GMTOgilvy EVP Gemma Craven: On Social + Digital Media StrategyMeet Gemma Craven: EVP, New York Group Director at Social@Ogilvy, Gemma is known for her global expertise in the world of communications, social and digital media strategy for many of the world's leading brands from AOL, BBC, and British Airways to IBM, IKEA, Microsoft, Nestle, Unilever and UPS.  She has a passion for business and the economic forces that make the world turn, with a deep understanding of digital communications, technology, influence and the written word.  PS Always fascinated in what makes people tick (and the word of mouth), join as as Gemma shares her best-kept secrets on the digital world and how we can best survive and thrive in the Global Village.00:30:00NY Brand Lab RadionoGemma Craven,Social Ogilvy,communications,brands,social media expertMeet Gemma Craven: EVP, New York Group Director at Social@Ogilvy, Gemma is known for her global expertise in the world of communications, social and digital medhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/02/ty-montague-is-your-company-a-storyteller-or-a-storydoerBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/02/ty-montague-is-your-company-a-storyteller-or-a-storydoer/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/10/02/ty-montague-is-your-company-a-storyteller-or-a-storydoerWed, 02 Oct 2013 21:30:00 GMTTy Montague: Is your Company a Storyteller? (Or Storydoer?)Great question. OK. The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Meet Ty Montague: founder of the growth consultancy co:cocollective, he is author of: True Story: How to Combine Story and Action to Transform Your Business. As former president and CCO of J. Walter Thompson, he brings his depth of creative business acument to the book and offers a clear framework and process (5 critical elements) for bringing you and your customers together in the creation of your brand story. (Get ready!) What's more, his book is filled with examples of how innovative organizations  are using storydoing to transform their companies and drive extraordinary results. P.S. Don’t miss hearing Ty LIVE: Call in with your questions and make sure you check out their site ASAP www.cocollective.com       00:30:00NY Brand Lab RadionoTy Montague,co-founder,cocollective,storydoing,brand storyGreat question. OK. The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customershttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/28/who-are-you-really-dr-bob-deutsch-gives-you-the-cluesBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/28/who-are-you-really-dr-bob-deutsch-gives-you-the-clues/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/28/who-are-you-really-dr-bob-deutsch-gives-you-the-cluesWed, 28 Aug 2013 14:00:00 GMTLiving Your Authentic Self? Bob Deutsch offers the clues.Meet Dr. Bob Deutsch: Cognitive anthropologist & author of The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life: There couldn’t be a better time for this book. As we face unprecedented levels of uncertainty and change, it’s more important than ever that you know who you are. The 5 Essentials will help make this possible in revelatory new ways. We all share a human need to be and do what reflects our innermost nature -- to live in our own, true, unique identity. Through Dr. Deutsch’s keen anthropological eye for “deep universals,” he shows us that we each have, in our own way and on our own scale, the ability to live lives as rich and vibrant as we can imagine. Bob Deutsch, Ph.D., has spent nearly three decades researching this question, and he has found that each of us has five inborn resources — curiosity, openness, sensuality, paradox, and self-story — that when used optimally can lead to extraordinary levels of self-expansion. Dr. Deutsch calls these tools essentials because they are resident in all of us, because they are central to our being, and because they go a long way toward providing us clues to who we really are. Find out more: bobdeutsch.me 00:30:00NY Brand Lab RadionoBob Deutsch,5 Essentials,live rich lives,inborn resources,who we really areMeet Dr. Bob Deutsch: Cognitive anthropologist & author of The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life: There couldn’t be a betterhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/21/fact-social-media-is-a-goldmine-for-business-ownersBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/21/fact-social-media-is-a-goldmine-for-business-owners/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/21/fact-social-media-is-a-goldmine-for-business-ownersWed, 21 Aug 2013 14:00:00 GMTFact: Social media is a goldmine for business owners Fact: As corporations are shifting their hiring practices and bringing on more freelance & independent workers, everyone will need to begin to think of themselves as independent contractors. Harvard Business Review reports that the 17 million independent workers today is expected to rise to 23 million by 2017. So it's crucial for anyone who expects to earn a living to think of themselves as entrepreneurs and prepare to market themselves online. In response to this economic environment, social media strategists and authors, Miriam Salpeter of Keppie Careers and Hannah Morgan of CareerSherpa.net, wrote Social Networking for Business Success: Turn Your Ideas into Income. which launches September 3! It's a practical guide  for savvy existing business owners as well as those who are considering starting new entrepreneurial ventures.  Hannah Morgan joins us today: A social media strategist and the owner of CareerSherpa.net, Hannah speaks and writes about career trends and social networking in a variety of outlets, including U.S. News & World Report.   00:31:00NY Brand Lab Radionocareer advice,business,Miriam Salpeter,branded bios,Hannah MorganFact: As corporations are shifting their hiring practices and bringing on more freelance & independent workers, everyone will need to begin to think of themselhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/07/jeremey-donovanBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/07/jeremey-donovan/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/08/07/jeremey-donovanWed, 07 Aug 2013 14:00:00 GMTJeremey Donovan: On How To Deliver a TED TalkJeremey Donovan straddles two fascinating worlds. His day job is Group Vice President for Research Marketing for the world’s leading information technology research and advisory company, Gartner Inc. with 1.1 billion in annual revenue. His other world is dedicated to writing and public speaking  and he's passionate about teaching people to become inspiring speakers. He is author of the Amazon #1 best seller, "How to Deliver a TED Talk." So tune in and hear Jeremey share some of his best-kept secrets....and inspire us to become better and more fascinating speakers. Jeremey is also a dedicated member of Toastmasters International. FYI Throughout his corporate career, Jeremey has held a variety of individual contributor and general management roles in the semiconductor industry and the information services business.  He has led successful teams focused on market research, new product development, marketing, acquisitions, and product management. Go to www.speakingsherpa.com and you'll find his big ideas on delivering an inspiring TED talk. 00:31:00NY Brand Lab RadionoJeremey Donovan,inspires speakers,How to deliver a TEd talk,speaking sherpa,speakingJeremey Donovan straddles two fascinating worlds. His day job is Group Vice President for Research Marketing for the world’s leading information technology resehttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/31/how-to-own-your-own-talent-erica-dhawanny-brand-lab-radioBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/31/how-to-own-your-own-talent-erica-dhawanny-brand-lab-radio/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/31/how-to-own-your-own-talent-erica-dhawanny-brand-lab-radioWed, 31 Jul 2013 14:00:00 GMTOwn your Own Talent: Erica Dhawan on NY Brand Lab Radio:The world is rapidly shifting. Clearly, we all have to adapt to the new brand landscape and the idea of reframing your thinking around innovation and creativity has never been more critical.  If you're looking for ways to own your own talent and come up with never-heard-of-before ideas for your business and team,  join Erica on NY Brand Lab this week, and you'll hear some of her best-kept secrets about Connectional Intelligence and how to make a difference. Meet Erica Dhawan: She's the founder of a globally recognized leadership firm and Erica and her team facilitate powerful workplace conversations, inspire innovation and creativity, and advise corporations to take ownership of their talents. And they do it with a blend of Ivy League prowess, Wall Street experience & a few hot Bollywood dance moves! As a corporate consultant who teaches business leaders and companies creative actions designed to drive performance, improve innovation across generations and cultures, and capitalize on the expertise of emerging talent. Erica has spoken on global stages from the World Economic Forum at Davos to Harvard, and her clients include Fedex and KPMG. Erica writes for Harvard Business Review, Forbes and the Huffington Post. She is a member of the Young Entrepreneur Council, Aspen Socrates Society, and TEDx fellows. She has worked at Lehman Brothers and Barclays Capital. She has an MPA from Harvard University, an MBA from MIT Sloan, and a BS in Economics from The Wharton School. Learn more at http://ericadhawan.com  00:28:00NY Brand Lab RadionoErica Dhawan,connectional intelligence,innovation,creativity,talentThe world is rapidly shifting. Clearly, we all have to adapt to the new brand landscape and the idea of reframing your thinking around innovation and creativityhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/17/james-de-vies-talks-why-design-mattersBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/17/james-de-vies-talks-why-design-matters/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/17/james-de-vies-talks-why-design-mattersWed, 17 Jul 2013 14:00:00 GMTJames de Vries: How Design Shapes Brand, Design & CultureI call my friend & colleague James de Vries one of The Exceptionals in the world of design. As Creative Director at Harvard Business Review Group, James is also Owner/Creative Director of Australian-based de Luxe & Associates. The back story: after de Luxe  & Associates beat out the competition to redesign the storied Harvard Business Review in 2009, James built on the successful results of the project and moved to the USA with his family to take up the role of Creative Director. With a mandate to develop the HBR brand across all print, digital and everything else media.James continues to write on design and guest-lecture at conferences and design school, and de Luxe’s projects continue to win recognition in Australia, Asia and the United States. In Australia, De Luxe developed a reputation as the leading designers for editorial communication in the region, with projects that included significant typographic, design and organizational change for The Australian Financial Review,  Sydney Morning Herald, Sun-Herald, The Melbourne Age, The West Australian , The South China Morning Post, Indonesia’s Globe Media, The New Zealand Herald, Westpac Private Bank.  00:31:00NY Brand Lab RadionoJames De Vries,editorial design,creative director HBR Group,design thinker,communicationsI call my friend & colleague James de Vries one of The Exceptionals in the world of design. As Creative Director at Harvard Business Review Group, James is alsohttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/10/jennifer-sertl-talks-corporate-consciousnessBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/10/jennifer-sertl-talks-corporate-consciousness/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/07/10/jennifer-sertl-talks-corporate-consciousnessWed, 10 Jul 2013 14:00:00 GMTOn radio with Jennifer Sertl: On Corporate ConsciousnessWe're living in a 21C world of Business Unusual. It means the world is on the look out for leaders who can show the way - and how to be more resilient, responsive and reflective to this ever-changing world. Meet business strategist Jennifer Sertl: She provides an innovation business model that does just that: integrates personal development and business strategy. An internationally-recognized influencer in social media & thought leader in the emerging field of corporate consciousness, she's president/founder of Agility3R, a leadership development company dedicated to strengthening strategic skills and helping leaders become more resilient, responsive, and reflective. Recently named a top social-media influencer by Kred Influence and Outreach, she was ranked among the top 1% of influencers in the world. LinkedIn ranked her profile as in the top 1% most-viewed for 2012.  Featured in Forbes and Harvard Business Review and is author of The Strategy, Leadership and the Soul. Find out more www.agility3r.com     00:30:00NY Brand Lab RadionoJennifer Sertl,business strategist,social media influencer,agility3R,innovation leaderWe're living in a 21C world of Business Unusual. It means the world is on the look out for leaders who can show the way - and how to be more resilient, responsihttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/06/26/dorothy-dalton-the-art-of-career-transition-strategiesBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/06/26/dorothy-dalton-the-art-of-career-transition-strategies/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/06/26/dorothy-dalton-the-art-of-career-transition-strategiesWed, 26 Jun 2013 14:00:00 GMTDorothy Dalton: On the Art of Career Transition Management We're living in a global village. If you've not created a personal brand and developed an engaging presence online, you're missing out on major opportunities. What's more, if you're not where you want to be in life or work, and not you're not getting the support you need, don't miss tuning in to my special guest --  international talent management strategist Dorothy Dalton. Join us Wednesday at 10am ET and we'll open up the lines for Q&A! Splitting her time between Brussels, Spain and the UK, Dorothy is an international talent management strategist, working on both sides of the spectrum in executive search and career transition coaching, from "hire to retire".  She sources hard to find candidates globally combining traditional skills with the latest cutting edge methodologies.  As a certified coach, she is a motivator, and  resilience & confidence builder. As a co-founder of 3Plus International, she supports, promotes and sponsors women in pursuit of their career goals. www.dorothydalton.com 00:30:00NY Brand Lab Radionotalent management,career transition,3Plus International,women advancement,career strategiesWe're living in a global village. If you've not created a personal brand and developed an engaging presence online, you're missing out on major opportunities.https://www.blogtalkradio.com/ny-brand-lab-radio/2013/06/05/personal-branding-workshop-june-14-16Businesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/06/05/personal-branding-workshop-june-14-16/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/06/05/personal-branding-workshop-june-14-16Wed, 05 Jun 2013 14:00:00 GMTYour Personal Brand: Does it have Heart Y/N? Ready to look at your brand through a different lens?  It will not only transform your mindset, it will boosts your ability to develop a values-congruent brand that reinforces you are who you say you are. On June 14-16, I'll be leading a workshop on how to create a personal brand with heart. O,r how to recognize yourself so others will. We'll be wallking through a process of examining 21C current trends, how our brains are wired  & through self-discovery, emboldening exercises, we will also:-  • understand the why of creating a personal brand (why you do what you do, why it matters & why anyone else should care) • turn the lens inward on what makes you tick – your values set, emotions, desires & goals •  tap into the how to inspire, connect & motivate others with a brand story that comes from the heart The best-kept secret? You discover your personal brand reflects your unique capacity for how people feel about you – and all that you do. 00:29:00NY Brand Lab Radionobranding,brand with heart,personal branding,Omega Workshop,brand workshopReady to look at your brand through a different lens?  It will not only transform your mindset, it will boosts your ability to develop a values-congruent brandhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/05/22/why-brand-with-heartBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/05/22/why-brand-with-heart/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/05/22/why-brand-with-heartWed, 22 May 2013 14:00:00 GMTStop Boring Everyone to Tears! With Pamela SlimToday a new paradigm shift is inviting you to bring a different kind of energy to your personal brand. Whether you’re a job seeker, reinventing yourself or kick starting your business or your life, this is all about how to channel your creativity, integrity & courage into a credo that drives everything you do. Join me today as award-winning author and speaker Pamela Slim shares her best-kept secrets on how to build a screaming personal brand (and stop boring people to tears!) We'll look at how to bring more clarity to your personal brand and how to make more meaningful connections that deeply resonate & matter to your world.  Pamela Slim is an award-winning author, speaker and leader in the new world of work. In 2005, she started the Escape from Cubicle Nation blog, which is now one of the top career and business sites on the web. Pam's book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in Spring, 2009 and won Best Small Business/Entrepreneur Book of 2009. Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today. www.escapefromcubiclenation.com. 00:30:00NY Brand Lab RadionoPamela Slim,Escape from Cubicle Nation,brand energy,brand transparency,brand mattersToday a new paradigm shift is inviting you to bring a different kind of energy to your personal brand. Whether you’re a job seeker, reinventing yourself or kickhttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/03/06/why-brand-with-intentionBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2013/03/06/why-brand-with-intention/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2013/03/06/why-brand-with-intentionWed, 06 Mar 2013 15:00:00 GMTWhere's the Magic in your Brand?!There’s a new paradigm shift in the way we do business today::  I believe that if you brand with intention & heart, you bring more meaning and purpose to the business table. (That’s the magic piece here.) Imagine experiencing a major shift in the way you see yourself. Imagine seeing your brand through a different kind of lens. Imagine knowing exactly what to do next to bring more meaning & resonance to your business brand.That's what we're going to be doing when I take the NY BRAND LAB to MEXICO April 2-8 -- and today I'm going to answer your questions, talk up a storm about this paradigm shift that's going on and why it's imporotant (now, more than ever) to rethink, re-imagine and reboot your brand. http:/00:30:00NY Brand Lab Radionobranding,brand with heart,brand with intention,brand energy,brand in MexicoThere’s a new paradigm shift in the way we do business today::  I believe that if you brand with intention & heart, you bring more meaning and purpose to the buhttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/05/16/ny-brand-lab-radio-jennifer-abernethyBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/05/16/ny-brand-lab-radio-jennifer-abernethy/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/05/16/ny-brand-lab-radio-jennifer-abernethyWed, 16 May 2012 14:00:00 GMTNY Brand Lab Radio | Jennifer Abernethy Dubbed creative visionary, idea maven and sales superstar over the course of 26 years, Jennifer Abernethy is clearly at the forefront of social business. She's author of The Complete Idiot's Guide to Social Media Marketing and today, she's spilling the beans on all things 'social media netiquette!' After a highly successful advertising career with The Washington Post in the 80/90s, Jennifer left in 2000 to get into the newly emerging dot com arena. She worked in IT/Knowledge Mgmt systems sales, leading the way with the largest cash sales transaction in the company’s history. It was then the light bulb went off: “It’s time to do this for myself and help others do the same.” In 2007 Jennifer launched The Sales Lounge.com and turned to Facebook as a tool for business development. In four short years she grew the Sales Lounge into a Global brand. Due to audience demand she has launched mentoring programs helping professionals worldwide in growing their business and brand. She additionally serves as a private business growth/visibility strategist and marketing stylist to celebrities, companies and media worldwide. Join us and then, find out more! www.thesaleslounge.com   00:31:00NY Brand Lab RadionoJennifer Abernethy,Sales Lounge,Social Business expert,social media marketing,social biz trendsDubbed creative visionary, idea maven and sales superstar over the course of 26 years, Jennifer Abernethy is clearly at the forefront of social business. Shehttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/03/21/ny-brand-lab-radio-dan-formosaEntrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/03/21/ny-brand-lab-radio-dan-formosa/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/03/21/ny-brand-lab-radio-dan-formosaWed, 21 Mar 2012 14:00:00 GMTNY Brand Lab Radio | Dan FormosaThe world of branding has flipped. FYI Defining a brand's message is no longer managed from only the top. Now, it's being determined from the bottom. Yup. That means people like you and me are scrutinizing, and crafting the messaging around brands, like never before. What's a company's best resource? To create better products & services. (Otherwise, they’re toast.) That’s where Dan Formosa comes in. A consultant in design, Dan has developed products and services in a wide range of categories (you probably have a few in your kitchen, garage, office.) FYI Dan was a member of the design team that developed IBM’s first personal computer. In 1981 he helped form Smart Design, a group based on the idea that design is about people, not things. His work on OXO Good Grips kitchen tools is unprecedented. The interface he created for XM established the standard for satellite radio in the US. He played a key role in conceiving SmartGauge, an instrument cluster for Ford’s 2010 hybrids, an innovation for the auto industry. In healthcare, he has rethought products (from everyday consumer items to surgical equipment.) Dan helped create the new Masters in Branding program at the School of Visual Arts in NYC. He lectures worldwide, writes frequently about design methods and the physical and emotional aspects of design & innovation. He appears in the 2009 documentary film about product design, Objectified.With a background in product design, he holds a Masters & a Ph.D. in Ergonomics & Biomechanics. Find out more www.danformosa.com; smartdesignworldwide.com   00:31:00NY Brand Lab RadionoDan Formosa,Smart Design,innovator,designer,entrepreneurThe world of branding has flipped. FYI Defining a brand's message is no longer managed from only the top. Now, it's being determined from the bottom. Yup. Thathttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/03/14/ny-brand-lab-radio-judy-robinettManagementhttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/03/14/ny-brand-lab-radio-judy-robinett/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/03/14/ny-brand-lab-radio-judy-robinettWed, 14 Mar 2012 14:00:00 GMTNY Brand Lab Radio | Judy Robinett   There’s an emerging new breed of ‘connectors’ out there. Meet Judy Robinett. She’s one of them. A managing partner at Clarke Capital. Judy has been singled out as a sterling example of the “super “connectors.” They use their experience and networks to accelerate growth and enhance profitability of companies and individuals.  Globally, she is quickly becoming known as the “live wire” – making powerful introductions daily using her titanium digital rolodex introducing one power leader to another. It’s in her blood. Although Judy’s career has been full of many outstanding triumphs, what fills her with the most pride? It's the achievements her connections and consulting clients have been able to realize through the key introductions and strategy recommendations she has championed. Judy can quickly adjust to a face to face meeting with a seasoned billionaire, to a skype meeting with a new start up entrepreneur to a cocktail reception at Sundance.  She is a frequently called upon speaker who has given 300+  talks worldwide delivering powerful messages on funding strategies, licensing, business ethics, transparency, board responsibilities, & leadership. She is currently at work on two business books for publication in late 2012/ early 2013.   Judy’s vast network and knowledge have her poised to have immeasurable impact on American business in the short years to come. Follow her on Twitter @JudyRobinett. 00:31:00NY Brand Lab RadionoJudy Robinett,super connector,Clark Capital,speaker,leadershipThere’s an emerging new breed of ‘connectors’ out there. Meet Judy Robinett. She’s one of them. A managing partner at Clarke Capital. Judy has been singledhttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/29/ny-brand-lab-radio-dorie-clarkBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/29/ny-brand-lab-radio-dorie-clark/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/29/ny-brand-lab-radio-dorie-clarkWed, 29 Feb 2012 15:00:00 GMTNY Brand Lab Radio | Dorie Clark   Google, Yale University and the Ford Foundation, hire her to help increase sales and enhance their brand reputation. She's a frequent contributor to the Harvard Business Review, Forbes, and the Huffington Post and she's a former presidential campaign spokeswoman. Meet Dorie Clark, author of the forthcoming Harvard Business Review Publishing book What's Next? The Art of Reinventing Your Personal Brand. FYI Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, and Smith College Executive Education. She has also lectured at universities worldwide. She is quoted frequently in the international media, including the New York Times, NPR, the BBC,  and more. At age 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. www.DorieClark.com 00:31:00NY Brand Lab RadionoDorie Clark,marketing strategist,brand reinvention,personal branding,writerGoogle, Yale University and the Ford Foundation, hire her to help increase sales and enhance their brand reputation. She's a frequent contributor to the Harhttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/22/ny-brand-lab-radio-carla-dianaBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/22/ny-brand-lab-radio-carla-diana/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/22/ny-brand-lab-radio-carla-dianaWed, 22 Feb 2012 15:00:00 GMTNY Brand Lab Radio | Carla DianaMeet Carla Diana: She enjoys living as close to the near future as possible. The New York Times Magazine referred to her as an “alpha geek!” Find out why, why that matters and how it can help you in your business. As Associate Director of Interaction Design at Smart Design, her projects include domestic robots, mobile devices and sentient kitchen appliances. In her practice, she combines experience in industrial and interaction design to create solutions that bridge the gap between the physical and the digital. She currently leads the Smart Interaction Lab , an initiative focused on design explorations in the form of tinkering and hands-on experimentation around topics such as expressive objects, digital making, presence and awareness, and sustainability through behavior change. She's taught & lectured internationally– at SVA and at the Georgia Institute of Technology, where she was the creative director for the iconic humanoid robot, Simon. Carla holds a Bachelor in Mechanical Engineering from The Cooper Union & an MFA in Industrial Design from Cranbrook Academy of Art. smartdesign.com and carladiana.com    . 00:31:00NY Brand Lab RadionoCarla Diana,Associate director,Smart Design,Smart Interaction Lab,designerMeet Carla Diana: She enjoys living as close to the near future as possible. The New York Times Magazine referred to her as an “alpha geek!” Find out why, why thttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/15/ny-brand-lab-radio-jennifer-abernethyBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/15/ny-brand-lab-radio-jennifer-abernethy/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/02/15/ny-brand-lab-radio-jennifer-abernethyWed, 15 Feb 2012 15:00:00 GMTNY Brand Lab Radio | Jennifer Abernethy"Clearly we're now living in a social operating system. That means it's time to make your business social." – Meet author, speaker Jennifer Abernethy, founder of thesaleslounge.com, who shares her best-kept secrets about social media marketing. Join us, and you'll find out how to Deliver Social in your biz.  FYI Sales & Social Business Stylist  Jennifer Abernethy loves helping businesses & professionals "Deliver Social." . She is the author of two books "The Complete Idiot's Guide to Social Media Marketing 1st and 2nd editions." She is ranked as one of the top 50 people in the world that truly get social media and she is highly regarded as "the real deal" as dubbed by Fast Company Magazine. Her  authentic, non technical, savvy approach to teaching and business "styling" has made her one of America's most sought after business consultants and mentors.  So join us, and walk away with amazing nuggets and takeways to begin taking your brand to amazing levels. She can be found on Twitter @saleslounge and for a complimentary subscription to her ezine go to www.thesaleslounge.com  00:31:00NY Brand Lab RadionoJennifer Abernethy,the sales lounge,Deliver Social,social media marketing,social media maven"Clearly we're now living in a social operating system. That means it's time to make your business social." – Meet author, speaker Jennifer Abernethy, founder ohttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/01/25/ny-brand-lab-radio-mary-van-de-wielBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/01/25/ny-brand-lab-radio-mary-van-de-wiel/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/01/25/ny-brand-lab-radio-mary-van-de-wielWed, 25 Jan 2012 15:00:00 GMTNY Brand Lab Radio | Mary van de WielThis week is Q&A week! That means I'm going to open up the lines and take questions from you at 10am sharp EST. Just to get you in the mood, here are two good reasons why you're going to want to tune in: (1)  Your brand's got cracks   (2) You have a  particular point of pain when it comes to your biz or brand.  (It hurts real bad.) Call in 646-652-2383 00:29:00NY Brand Lab RadionoMary van de Wiel,brand anthropologist,brand therapist,branding,brand storytellingThis week is Q&A week! That means I'm going to open up the lines and take questions from you at 10am sharp EST. Just to get you in the mood, here are two good rhttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/01/04/ny-brand-lab-radio-ayse-birselBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2012/01/04/ny-brand-lab-radio-ayse-birsel/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2012/01/04/ny-brand-lab-radio-ayse-birselWed, 04 Jan 2012 15:00:00 GMTNY Brand Lab Radio | Ayse BIrselOne day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her business, her kids, and a commuter marriage. What’s more, as cofounder of Birsel + Seck, a humanistic design studio known for its work for Johnson & Johnson, Hasbro, Herman Miller, Hewlett Packard, OfficeMax and Target, she realized that if she could use the same innovative tool she used in tackling design problems, she could re-organize her  life. Last year, she launched her Design the Life You Love Workshop, based on her process, Deconstruction:Reconstruction. The best news? Her next workshop in NYC is Saturday, January 28, and it's sponsored by the Academi of Life, educational organization devoted to exploring the art of living. FYI: Ayse’s work is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum and has received numerous awards - IDEA Gold and ID Magazine Excellence Awards. She is the recipient of the 2001 Young Designer Award from the Brooklyn Museum of Art and the 2008 Rhode Island School of Design’s Athena Award in Furniture Design. She has spoken on design at numerous conferences, including the Aspen Design Conference, Design Indaba, AIGA, and IDSA Conferences. Ayse is a Fulbright Scholar. http://birselplusseck.com/ 00:31:00NY Brand Lab RadionoAyse Birsel,Birselplusseck,innovator,product designer,Design the life you loveOne day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her buhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/12/21/ny-brand-lab-radio-tara-gentileEntrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/12/21/ny-brand-lab-radio-tara-gentile/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/12/21/ny-brand-lab-radio-tara-gentileWed, 21 Dec 2011 15:00:00 GMTNY Brand Lab Radio | Tara GentileWe're talking New Economy here. After all, business should reflect what we value in life. What we treasure and hold most dear. My special guest today is challenging the assumptions we hold around work/life balance, the starving artist mythos, and true personal success to create a new paradigm for the 21st century. Fact 1: We’re living and working in a new age. Fact 2: Fewer boundaries. Fact 3: More meaning. Fact 4: Unprecedented access.Meet Tara Gentile. She’s on a quest to redefine commerce as the creation + distribution of meaning, relationship, and experience. Clearly, she’s in the business of changing business. OK. If you’re an entrepreneur, passion often isn’t enough. It’s more about understanding what you do as a service for others, and how to realize the value you bring to the table. Sure, you might know the kinds of problems you’re solving in your biz. But are you actually tapping into WHY that’s valuable? Tara is a creative business coach ushering in the New Economy – and along the way, she’s  empowering passion-driven entrepreneurs to actualize their ideas, visions, and dreams – and turn them into dollars and cents. Ka-Ching! What’s more, she brings creative planning to branding, product development, and marketing that incorporates both strategy and high touch design. Her approach to business in the New Economy resonates with MBAs, PhDs, and graduates of the school of life. It’s going to be lively, meaningful and you’ll walk away with some of Tara’s best-kept secrets. Visit her site www.taragentile.com 00:30:00NY Brand Lab RadionoTara Gentile,entrepreneur,New Economy,passion driven,creative planningWe're talking New Economy here. After all, business should reflect what we value in life. What we treasure and hold most dear. My special guest today is challenhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/30/ny-brand-lab-radio-aaron-shapiroEntrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/30/ny-brand-lab-radio-aaron-shapiro/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/30/ny-brand-lab-radio-aaron-shapiroWed, 30 Nov 2011 15:00:00 GMTNY Brand Lab Radio | Aaron Shapiro If you want to thrive in the new business reality today, or just tap into who really is driving the success of your business, meet Aaron Shapiro. He is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. As author of Users, Not Customers, Aaron asks the question 'What's the most powerful growth engine today?' His answer is users – people who interact with a company through digital media and technology even if they have never spent a dime. The key message? Become indispensable to users and the profits will follow.It's about putting the focus on user's true needs instead of trying to get people to buy stuff. The bottom line? Every company must have an effective digital strategy to survive. If not, you're toast. Go check out his agency, www.hugeinc.com. Prior to HUGE, he was a technology entrepreneur, venture capitalist and management consultant. 00:30:00NY Brand Lab RadionoAaron Shapiro,Users not customers,ceo of huge agency,business success,entrepreneurIf you want to thrive in the new business reality today, or just tap into who really is driving the success of your business, meet Aaron Shapiro. He is the CEOhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/23/ny-brand-lab-radio-danielle-mavealBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/23/ny-brand-lab-radio-danielle-maveal/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/23/ny-brand-lab-radio-danielle-mavealWed, 23 Nov 2011 15:00:00 GMTNY Brand Lab Radio | Danielle MavealIf you're a restless creative looking to apply your entrepreneurial spirit to money making, meet Etsy's Danielle Maveal. (For Etsy fans, stay tuned for a BIG SURPRISE on Wednesday's show!) As one of the company's first employees, she now teaches other creative entrepreneurs how to do it through posting on the Etsy Blog, Etsy Success newsletter and running packed-to-capacity workshops. This week, she's sharing some of Etsy's best-kept secrets when it comes to building a run-away brand and biz success. FYI Etsy is now one of the fastest-growing online creative marketplaces for handcrafted goods in the world. What's more, as a born entrepreneur, when Danielle discovered Etsy first (as a jewelry designer), she'd sold over 500 pieces of jewelry in six months with galleries worldwide calling and great press showing up in glam blogs and mags. When Etsy gave her the chance to work at the company, she packed up her studio and relocated to Brooklyn. Want a run-away success brand?Find out more: etsy.com 00:30:00NY Brand Lab RadionoDanielle Maveal,Etsy,Etsy Success newsletter,Etsy workshops,Etsy entrepreneursIf you're a restless creative looking to apply your entrepreneurial spirit to money making, meet Etsy's Danielle Maveal. (For Etsy fans, stay tuned for a BIG SUhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/09/ny-brand-lab-radio-peter-neillBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/09/ny-brand-lab-radio-peter-neill/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/11/09/ny-brand-lab-radio-peter-neillWed, 09 Nov 2011 15:00:00 GMTNY Brand Lab Radio | Peter NeillLooking to change the future and the world? Let's start with branding Oceans. Meet Peter Neill. He’s minding the future and affairs of the world’s Oceans. He knows every ocean needs an advocate so he’s on a mission. As Ocean Guardian, he wants the world to see the ocean as an interconnected system of relationships. The ocean, after all, is comprehensive social system that integrates human need for all things (take fresh water, food, energy, health, transport, recreation, for starters.) But in reality, the significance of the ocean is fundamentally misunderstood and critically ignored at most levels of society. The ocean is, in fact,  viewed as just a place apart. So as Director of the World Ocean Observatory, he's keen to make sure the ocean gets a new information service that meets the needs of an inquisitive global public. At www.w2o.net headquarters, he’s running a virtual educational initiative incorporating the World Ocean Forum, Classroom, public programs and much more to change the minds of audiences around the world. FYI Peter has immersed himself in a very particular world as leader at South Street Seaport Museum, New York, Maritime Preservation for the National Trust for Historic Preservation, Council of American Maritime Museums, and International Congress of Maritime Museums and more. He’s appeared on PBS, A&E, Discovery, his publications include novels, non-fiction & numerous articles on maritime subjects, of course.  http://www.thew2o.net 00:30:00NY Brand Lab RadionoPeter Neill,World Ocean Observatory,Oceans Guardian,virtual educational initiative,World Ocean ForumLooking to change the future and the world? Let's start with branding Oceans. Meet Peter Neill. He’s minding the future and affairs of the world’s Oceans. He knhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/10/26/ny-brand-lab-radio-gemma-cravenBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/10/26/ny-brand-lab-radio-gemma-craven/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/10/26/ny-brand-lab-radio-gemma-cravenWed, 26 Oct 2011 14:00:00 GMTNY Brand Lab Radio | Gemma CravenFACT: Brands are becoming more human. But what does the humanization of brands actually mean? What’s more, if you want to humanize your brand or company, what do you do? Meet Gemma Craven. As SVP and NY Group Director at Ogilvy’s 360 Digital Influence Group, Gemma is an expert in the world of advising and leading clients on the development of community, conversation and reaching key influencers online.She’s worked in the digital space in the US and France with the world’s leading brands  – BBC, News Corp, Microsoft, IBM and GNC – and now leads client relationships with Gap, DuPont and IKEA as well as handling digital crisis management, social strategy creation – and more. Find out why consumers (you and me) are demanding this more human approach and then watch heads turn. PS Ogilvy is a proud winner of 2011 Digital/Social Global Agency of the Year - Holmes Report. Follow Gemma  @gemsie. Then go visit www.ogilvy.com 00:30:00NY Brand Lab RadionoGemma Craven,Ogilvy,humanization of brands,brand expert,online expertFACT: Brands are becoming more human. But what does the humanization of brands actually mean? What’s more, if you want to humanize your brand or company, what dhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/10/12/ny-brand-lab-radio-network-for-teaching-entrepreneurshipBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/10/12/ny-brand-lab-radio-network-for-teaching-entrepreneurship/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/10/12/ny-brand-lab-radio-network-for-teaching-entrepreneurshipWed, 12 Oct 2011 14:00:00 GMTNY Brand Lab Radio | Network for Teaching Entrepreneurship Entrepreneurship teaches young people that what they are learning in the classroom is, in fact, relevant to the real world. Today, we’re looking at one remarkable organization, NFTE, the Network for Teaching for Entrpreneurship. Founded in New York City in 1987 by Steve Mariotti,a former entrepreneur turned high school math teacher in the South Bronx, he discovered that when young people from low-income communities are given the opportunity to learn about entrepreneurship, their innate "street smarts" can easily develop into "academic smarts" and "business smarts." Through entrepreneurship, he realized, young people discover that what they are learning in the classroom is relevant to the real world. Patricia Alper sits on the Local and National Board of NFTE. She joins us today from Washington DC as well as two NFTE graduates, Bruce and Glen Proctor, NY-based twin brothers who benefited from NFTE big time! They're about to launch their new accessories line in November. Go check out NFTE and find out more about what they do, why they do it, and get involved www.nfte.com 00:31:00NY Brand Lab RadionoNetwork for Teaching Entrepreneurship,entrepreneurs,Patricia Alper,Glen Proctor,Bruce ProctorEntrepreneurship teaches young people that what they are learning in the classroom is, in fact, relevant to the real world. Today, we’re looking at one remarkabhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/09/28/ny-brand-lab-radio-marie-forleoBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/09/28/ny-brand-lab-radio-marie-forleo/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/09/28/ny-brand-lab-radio-marie-forleoWed, 28 Sep 2011 14:00:00 GMTNY Brand Lab Radio | Marie Forleo   If you're at all concerned you need to work on bringing more hustle, heart and desire to make a difference, then look no further. Meet Marie Forleo. A marketing and lifestyle expert, Marie teaches women entrepreneurs how to live Rich, Happy & Hot.  She reaches over 40,000 women with her weekly videos, leads dynamic training programs and her bestselling book, Make Every Man Want You:  How To Be So Irresistible You’ll Barely Keep From Dating Yourself is published in eleven languages. Marie was recently interviewed by Tony Robbins for his DVD program The New Money Masters and mentored young business owners at Richard Branson’s Center of Entrepreneurship in South Africa.  Marie’s mission is to empower women with tools to achieve financial, emotional and spiritual freedom, and have a damn good time along the way.  As an author and speaker, former Nike Dance Athlete and Wall Street trader, this born 'n' bred Jersey girl defies conventional wisdom every step of the way.  MarieForleo.com is 100% virtual, women-owned and run, socially conscious company. Find out more about Marie: www.marieforleo.com  00:30:00NY Brand Lab RadionoMarie Forleo,Rich Happy and Hot,marketing entrepreneur,author,business owner mentorIf you're at all concerned you need to work on bringing more hustle, heart and desire to make a difference, then look no further. Meet Marie Forleo. A markehttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/09/07/ny-brand-lab-radio-jonathan-fieldsEntrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/09/07/ny-brand-lab-radio-jonathan-fields/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/09/07/ny-brand-lab-radio-jonathan-fieldsWed, 07 Sep 2011 14:00:00 GMTNY Brand Lab Radio | Jonathan Fields Quintessential entrepreneur Jonathan Fields is a man who wears many hats. For starters, he's author of Uncertainty: Turning Fear and Doubt into Fuel for Brlliance. What's more, he's a giddy dad, husband, New Yorker, serial wellness-industry entrepreneur, author, recovering S.E.C./mega-firm hedge-fund lawyer, slightly-warped, unusually-stretchy, spiritually-inclined, obsessed with creation, small-biz and online marketing consultant and venture partner, book-marketer, professional speaker, copywriter, entrepreneur-coach, yoga-teacher, columnist, once-a-decade hook-rug savant, blogger and career renegade™…gone wild. Join us as we explore his world of being an entrepreneur, how to make things happen in life, living + business and be warned: I'm going to invite him to dare you to go out of your comfort zone. Go check out www.jonathanfields.com and www.theuncertaintybook.com 00:30:00NY Brand Lab RadionoJonathan Fields,Career Renegade,entrepreneur,writer,small biz expertQuintessential entrepreneur Jonathan Fields is a man who wears many hats. For starters, he's author of Uncertainty: Turning Fear and Doubt into Fuel for Brlliahttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/08/31/ny-brand-lab-radio-mary-van-de-wielBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/08/31/ny-brand-lab-radio-mary-van-de-wiel/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/08/31/ny-brand-lab-radio-mary-van-de-wielWed, 31 Aug 2011 14:00:00 GMTNY Brand Lab Radio | Mary van de Wiel   How to Raise the Visibility Factor in your Business? Start Tapping into the Creative Beast Within. Identify the defining moments in your life. Then, think again. I'm hearing the same kind of question alot recently. Business owners are looking for a magic bullet -- a new way to land clients or increase sales. Wearing the hat of Brand Anthropologist, this is one solution to get to the core of the problem. We start to look at the trajectory of your life and/or career and identify  the defining moments for you. Why do they stand out? What happened exactly, and why are they so significant to you? Let your memory take you right back there and probe a little more. The idea here is to pick one of your defining moments and then weave it right into the fabric of your brand story. Looking for more ways to pull back the layers? Go to zingyourbrand.com 00:33:00NY Brand Lab Radionobrand anthropologist,brand layers,brand transparency,brand defining moments,brand trajectoryHow to Raise the Visibility Factor in your Business? Start Tapping into the Creative Beast Within. Identify the defining moments in your life. Then, think aghttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/29/ny-brand-lab-radio-danielle-mavealEntrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/29/ny-brand-lab-radio-danielle-maveal/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/29/ny-brand-lab-radio-danielle-mavealWed, 29 Jun 2011 14:00:00 GMTNY Brand Lab Radio | Danielle MavealIN FULL DISCLOSURE: Today's radio show is one of two special segments geared to restless creatives who are looking to apply their entrepreneurial spirit to money making! (Next segment scheduled July 27.) So meet my special guest, Etsy Educator Danielle Maveal who is one of the company's first employees. With her help, Etsy is now one of the fastest-growing online creative marketplaces for handcrafted goods in the world. (FYI Brooklyn-based Etsy just celebrated its sixth birthday with 200 enthusiastic employees!) BONUS: In both shows, a couple of Etsy sellers are getting a live on-the-spot mini Brand Audit to help them ramp up their sales even more! But getting back to Danielle: Her family always knew she was going to be an entrepreneur. As a child, she'd place a hand painted sign in their front window reading, "Cat Show: 5 cents!" What’s more, she was always making and selling things (a batch of screen printed tees for local bands, sterling silver jewelry,etc.) Then she found Etsy and everything clicked. Within six months, she had sold over 500 pieces of jewelry, was found by dozens of galleries and boutiques worldwide and had mentions in fancy blogs and magazines. When Etsy gave her the opportunity to work at the company, she packed up her studio and relocated to Brooklyn. For the past four years, Danielle has been educating creative entrepreneurs via Etsy Blog posts, the Etsy Success newsletter and workshops. Go to etsy.com and join one of the most creative communities for makers, buyers and sellers!   00:31:00NY Brand Lab RadionoDanielle Maveal,etsy,entrepreneur,marketing success,etsy blogIN FULL DISCLOSURE: Today's radio show is one of two special segments geared to restless creatives who are looking to apply their entrepreneurial spirit to monehttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/22/ny-brand-lab-radio-john-jantschBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/22/ny-brand-lab-radio-john-jantsch/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/22/ny-brand-lab-radio-john-jantschWed, 22 Jun 2011 14:00:00 GMTNY Brand Lab Radio | John JantschHe’s been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. What’s more, he’s the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. Meet John Jantsch. A marketing consultant, award-winning social media publisher and best selling author of Duct Tape Marketing andThe Referral Engine, his blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. John is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNN Money. Find out more about John at www.ducttapemarketing.com 00:30:00NY Brand Lab RadionoJohn Jantsch,duct tape marketing,small business expert,marketing expert,The Referral EngineHe’s been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.https://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/15/ny-brand-lab-radio-qa-segment It's not every week I open up the lines for a Q&A segement! If you're been sitting on the fence lately dreaming about how to get started or how to reboot your brand or how to show up when it comes to social media or just craving a bit of brand clarity, call in this morning! Ask away. More importantly, let's take things to the next level here. PS For restless creatives, entrepreneurs, startups and CEOs, I strongly believe that your brand has to hold a certain level of energy to attract the kind of biz you want. It has to be meaningful too, of course. So getting to the core of why your brand matters is top priority. Let's change some thinking here. Join me! Go to zingyourbrand.com for more brand clarity! ]]> It's not every week I open up the lines for a Q&A segement! If you're been sitting on the fence lately dreaming about how to get started or how to reboot your brand or how to show up when it comes to social media or just craving a bit of brand clarity, call in this morning! Ask away. More importantly, let's take things to the next level here. PS For restless creatives, entrepreneurs, startups and CEOs, I strongly believe that your brand has to hold a certain level of energy to attract the kind of biz you want. It has to be meaningful too, of course. So getting to the core of why your brand matters is top priority. Let's change some thinking here. Join me! Go to zingyourbrand.com for more brand clarity! ]]>Businesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/15/ny-brand-lab-radio-qa-segment/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/15/ny-brand-lab-radio-qa-segmentWed, 15 Jun 2011 14:00:00 GMTNY Brand Lab Radio | Q&A Segment It's not every week I open up the lines for a Q&A segement! If you're been sitting on the fence lately dreaming about how to get started or how to reboot your brand or how to show up when it comes to social media or just craving a bit of brand clarity, call in this morning! Ask away. More importantly, let's take things to the next level here. PS For restless creatives, entrepreneurs, startups and CEOs, I strongly believe that your brand has to hold a certain level of energy to attract the kind of biz you want. It has to be meaningful too, of course. So getting to the core of why your brand matters is top priority. Let's change some thinking here. Join me! Go to zingyourbrand.com for more brand clarity! ]]>   charset="utf-8" /> It's not every week I open up the lines for a Q&A segement! If you're been sitting on the fence lately dreaming about how to get started or how to reboot your brand or how to show up when it comes to social media or just craving a bit of brand clarity, call in this morning! Ask away. More importantly, let's take things to the next level here. PS For restless creatives, entrepreneurs, startups and CEOs, I strongly believe that your brand has to hold a certain level of energy to attract the kind of biz you want. It has to be meaningful too, of course. So getting to the core of why your brand matters is top priority. Let's change some thinking here. Join me! Go to zingyourbrand.com for more brand clarity! 00:28:00NY Brand Lab RadionoMary van de Wiel,brand provocation,brand auditor,zing your brand,brand therapistcharset="utf-8" /> It's not every week I open up the lines for a Q&A segement! If you're been sitting on the fence lately dreaming about how to get startedhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/01/ny-brand-lab-radio-qa-segmentBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/01/ny-brand-lab-radio-qa-segment/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/06/01/ny-brand-lab-radio-qa-segmentWed, 01 Jun 2011 14:00:00 GMTNY Brand Lab Radio | Brand Q&A Segment What's your most niggling frustration around your brand? Or, your biggest point of pain in your business? (You know, where does it hurt the most?) Well, if your brand needs a bit of clarity, call in between 10amET and 10:30amET on NY Brand Lab Radio tomorrow. That's Wednesday June 1st, and I'll answer your question. It doesn't matter whether it's about launching a new biz or looking for some creative big ideas, I'll put you on the Hot Seat and we'll get to the bottom of what's really going on. If you're ready and willing, you can also get in touch before the show starts, and send in your questions. Just email van@zingyourbrand.com. After all, I'm dubbed Master Interpreter of Clues. Sometimes, I'm called the Brand Therapist because I know where brands hurt the most! After 18 years of running my own branding and design agency with offices in New York and Sydney, Australia and working with amazing Fortune 500 clients, I sold the business. Of course, then I had to reinvent myself. Like so many of you, right? So I launhed Zing Your Brand & Co. to be able to talk to innovators, business leaders and start up creatives to help them show up, live outloud and stake out their territory! Go to www.zingyourbrand.com and see if you're ready to sign up for the next NY Brand Lab in July in New York. See you on the call! 00:30:00NY Brand Lab RadionoMary van de Wiel,brand provocation,brand auditor,branding questions,brand therapistWhat's your most niggling frustration around your brand? Or, your biggest point of pain in your business? (You know, where does it hurt the most?) Well, if youhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/25/ny-brand-lab-radio-tory-johnson   If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lot about spark and hustle especially at work and play. She dropped out of Emerson College for a chance to work at ABC News, then jumped to NBC News, only to be fired unexpectedly a couple years later. The permanent scar from that experience inspired her to shift from employee to entrepreneur: In 1999, she founded Women For Hire from a corner of her New York City apartment. Now in its 11th year, the company hosts high caliber diversity career expos across the country. A workplace contributor on ABC’s Good Morning America, she was dubbed the 'raise fairy godmother' by Glamour for her ability to help women ask for—and get—more money. In 2010, she began hosting conferences for current and aspiring small business owners nationwide. Her fifth book, Fired To Hired was both a New York Times and Wall Street Journal bestseller. Check out Tory's sites: www.womenForHire.com or www.sparkandhustle.com. ]]>   If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lot about spark and hustle especially at work and play. She dropped out of Emerson College for a chance to work at ABC News, then jumped to NBC News, only to be fired unexpectedly a couple years later. The permanent scar from that experience inspired her to shift from employee to entrepreneur: In 1999, she founded Women For Hire from a corner of her New York City apartment. Now in its 11th year, the company hosts high caliber diversity career expos across the country. A workplace contributor on ABC’s Good Morning America, she was dubbed the 'raise fairy godmother' by Glamour for her ability to help women ask for—and get—more money. In 2010, she began hosting conferences for current and aspiring small business owners nationwide. Her fifth book, Fired To Hired was both a New York Times and Wall Street Journal bestseller. Check out Tory's sites: www.womenForHire.com or www.sparkandhustle.com. ]]>Entrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/25/ny-brand-lab-radio-tory-johnson/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/25/ny-brand-lab-radio-tory-johnsonWed, 25 May 2011 14:00:00 GMTNY Brand Lab Radio | Tory Johnson   If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lot about spark and hustle especially at work and play. She dropped out of Emerson College for a chance to work at ABC News, then jumped to NBC News, only to be fired unexpectedly a couple years later. The permanent scar from that experience inspired her to shift from employee to entrepreneur: In 1999, she founded Women For Hire from a corner of her New York City apartment. Now in its 11th year, the company hosts high caliber diversity career expos across the country. A workplace contributor on ABC’s Good Morning America, she was dubbed the 'raise fairy godmother' by Glamour for her ability to help women ask for—and get—more money. In 2010, she began hosting conferences for current and aspiring small business owners nationwide. Her fifth book, Fired To Hired was both a New York Times and Wall Street Journal bestseller. Check out Tory's sites: www.womenForHire.com or www.sparkandhustle.com. ]]>   charset="utf-8" />   If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lot about spark and hustle especially at work and play. She dropped out of Emerson College for a chance to work at ABC News, then jumped to NBC News, only to be fired unexpectedly a couple years later. The permanent scar from that experience inspired her to shift from employee to entrepreneur: In 1999, she founded Women For Hire from a corner of her New York City apartment. Now in its 11th year, the company hosts high caliber diversity career expos across the country. A workplace contributor on ABC’s Good Morning America, she was dubbed the 'raise fairy godmother' by Glamour for her ability to help women ask for—and get—more money. In 2010, she began hosting conferences for current and aspiring small business owners nationwide. Her fifth book, Fired To Hired was both a New York Times and Wall Street Journal bestseller. Check out Tory's sites: www.womenForHire.com or www.sparkandhustle.com. 00:31:00NY Brand Lab RadionoTory Johnson,entrepreneur,Women for Hire,fairy godmother,Fired to Hiredcharset="utf-8" />   If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/18/brand-audit-jordan-amanda-hirsch ]]> ]]>Businesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/18/brand-audit-jordan-amanda-hirsch/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/18/brand-audit-jordan-amanda-hirschWed, 18 May 2011 14:00:00 GMTBRAND AUDIT | Jordan & Amanda Hirsch ]]> BRAND AUDIT: THINKIMPROV CO-FOUNDERS GET ON THE HOT SEAT FOR A BRAND AUDIT WITH MARY VAN DE WIEL  Improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes. It’s not just about being funny – it’s about creative collaboration, and the power of play. Meet co-founders Jordan and Amanda Hirsch. They’re on a mission: Hone your improv skills, and you hone your life skills. It’s that simple. Well, today they're willing to get on the Hot Seat on NY Brand Lab Radio to hone their brand and communication messaging. By the time they get off the Hot Seat with Van, they’ll see their brand through a different lens, and have the inside track on how to create a more powerful, playful and irresistible messaging on their site. What’s more, it will match their creativity and high energy! FYI They’ve been performing improv together for 6 years. Off-stage, they’ve been married for over a decade, and improvising their lives together since way back in 1994, when they didn’t have fancy things like cell phones or Beyonce. PS If you learn key improv concepts, it’ll sharpen the skills you use as a creative professional each and every day. Find out what why these creative professionals were willing to get on the hot seat for the Brand Audit! Then go check out their site: www.thinkimprov.com charset="utf-8" /> 00:31:00NY Brand Lab Radionothink improv,jordan hirsch,amanda hirsch,improv,business improvBRAND AUDIT: THINKIMPROV CO-FOUNDERS GET ON THE HOT SEAT FOR A BRAND AUDIT WITH MARY VAN DE WIEL  Improvised comedy is gaining recognition as an art form withhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/11/ny-brand-lab-radio-clay-hebertBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/11/ny-brand-lab-radio-clay-hebert/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/11/ny-brand-lab-radio-clay-hebertWed, 11 May 2011 14:00:00 GMTNY Brand Lab Radio | Clay HebertIn the mood to whip up a business? Well, you can. Faster than you think. Meet Clay Hebert as he talks up a storm about how to make things happen. An idea farmer and incurable entrepreneur, Clay Hebert is founder & Chief Engagement Officer of Tribes Win, a New York-based digital marketing and innovation agency that teaches companies how to lead their tribes. A popular public speaker and business strategist, Clay has worked with companies of all sizes to improve customer engagement and experience.  Before founding Tribes Win, Clay worked for ten years in consulting and marketing for Accenture, the world’s largest consulting firm, creating and delivering innovative solutions for clients in the healthcare industry. An incurable entrepreneur, Clay is also the founder of Spindows.com, a video startup focused on speed networking in large organizations.In July 2009, Clay graduated from the most selective and unique MBA program in the country, a six month journey working directly with Seth Godin and eight other amazing people.  He also writes a blog about marketing, innovation and social communication at DailySense.com.  When he gets offline, he likes to cook, read, and play. 00:31:00NY Brand Lab RadionoClay Hebert,tribes win,chief engagement officer,innovation,digital marketing agencyIn the mood to whip up a business? Well, you can. Faster than you think. Meet Clay Hebert as he talks up a storm about how to make things happen. An idea farmerhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/04/ny-brand-lab-radio-dr-bob-deutsch ]]> ]]>Businesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/04/ny-brand-lab-radio-dr-bob-deutsch/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/05/04/ny-brand-lab-radio-dr-bob-deutschWed, 04 May 2011 14:00:00 GMTNY Brand Lab Radio | Dr. Bob Deutsch ]]>According to cognitive anthropologist Dr. Bob Deutsch, there are four key tenets to keep top of mind when developing your marketing and branding campaigns: 1) Emotion controls the mind as it did when humans first came on the scene; 2) People react much more emotionally than companies dare to think; 3)  Purchasing decisions are never driven by logic alone; and finally 4) Emotion and narrative are critcial and, in fact, they are the very structure of mind and of human nature. Meet Dr. Bob, a specialist in communication and culture who has worked on Pennsylvania Avenue, Madison Avenue and in the primeval forest. The Ad Club of New York has referred to him as “a truly revolutionary thinker.” And Adam Morgan, in Eating the Big Fish, has called Bob a profound analyst of human nature and American culture. After years of studying how people in many different cultures and countries create beliefs and attachments, he founded Brain Sells and now works with companies to reinvent how they conceive of, and assess, the mind and mood of their relevant publics in order to maximize the company’s return on investment. He has contributed articles on human nature, the cultural moment and marketing to The Atlanta Journal-Constitution, The Chicago Tribune, The Boston Globe and The National Geographic Magazine. His commentaries have appeared on ABC’s Nightline, Good Morning America, and on the PBS series, Rights & Wrongs. To find out much more about his extraordinary career, go to www.brain-sells.com charset="utf-8" /> 00:31:00NY Brand Lab RadionoBob Deutsch,Dr Bob Deutsch,cognitive anthropologist,brain sells,emotion and narrativeAccording to cognitive anthropologist Dr. Bob Deutsch, there are four key tenets to keep top of mind when developing your marketing and branding campaigns: 1) Ehttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/27/ny-brand-lab-radio-michael-margolisBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/27/ny-brand-lab-radio-michael-margolis/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/27/ny-brand-lab-radio-michael-margolisWed, 27 Apr 2011 14:00:00 GMTNY Brand Lab Radio | Michael MargolisHow fascinating are you when you tell your own brand story?! Meet Michael Margolis. For the past decade, he's taught change-makers and innovators how to get others to believe in their story. Recently, Michael's interests got a bit more personal, exploring the dreaded About Me page and how we define ourselves through social media. As the Dean of Story University, Michael teaches online courses including The New About Me: how to reinvent your bio as a story. In 2009, Michael launched Get Storied -- an education and publishing company on a mission to democratize storytelling. Michael also curates the Reinvention Summit, a virtual conference on the future of storytelling with 37 speakers and 500+ participants in its first year. His work and ideas have been featured in Fast Company, BrandWeek, PSFK, and Storytelling Magazine. His book, Believe Me: a Storytelling Manifesto for Change-Makers and Innovators is available on Amazon.com or for free as a digital download. Find out more: www.getstoried.com 00:31:00NY Brand Lab RadionoMichael Margolis,get storied,storyteller,brand storytelling,pop anthropologistHow fascinating are you when you tell your own brand story?! Meet Michael Margolis. For the past decade, he's taught change-makers and innovators how to get othhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/20/ny-brand-lab-radio-ali-brownEntrepreneurhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/20/ny-brand-lab-radio-ali-brown/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/20/ny-brand-lab-radio-ali-brownWed, 20 Apr 2011 14:00:00 GMTNY Brand Lab Radio | Ali Brown   Ali Brown is fast becoming regarded as the voice for women and business success. As founder and CEO of Ali International, she has created a dynamic multimillion-dollar enterprise that is devoted to empowering women entrepreneurs around the world and was ranked in 2009's Inc. 500 list of fastest growing private companies in the nation. Since launching her first venture in her tiny NYC studio apartment in 1999—and at one point with less than $20 in her bank account -- she has built a following of over 50,000 members in her online and offline programs. Ali has been featured as an expert in the New York Post, Investor’s Business Daily, and on TV including Fox Business Network, ABC News Now, E!, and morning shows around the country. She was named one of 2010's Enterprising Women of the Year, one of Ernst & Young's Winning Women for 2010, and a winner of the Step Up Women’s Network Commitment to Philanthropy award. Ali is also a regular contributor to Forbes.com andwas recently named "The Entrepreneurial Guru for Women" by Business News Daily. Ali’s philanthropic efforts were featured in the spring 2011 season finale of ABC's hit primetime series, Secret Millionaire. You can learn more about Ali and her programs at www.AliBrown.com.   00:30:00NY Brand Lab RadionoAli Brown,entrepreneur,Shine conference,Million Dollar Protege Club,mentorAli Brown is fast becoming regarded as the voice for women and business success. As founder and CEO of Ali International, she has created a dynamic multimilhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/06/ny-brand-lab-radio-nancy-duarteBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/06/ny-brand-lab-radio-nancy-duarte/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/04/06/ny-brand-lab-radio-nancy-duarteWed, 06 Apr 2011 14:00:00 GMTNY Brand Lab Radio | Nancy DuarteNancy Duarte is the quintessential visual storyteller. At the forefront of best practices for global business communicators, she's really, in fact, a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. For 20 years, Nancy has driven the vision and growth of her internationally respected design firm, which has created over a quarter of a million presentations. What's more, she's helped shape the perceptions of many of the world’s leading brands and thought leaders. If you haven't already got your hands on her best-selling and award winning book, Slide:ology The Art and Science of Creating Great Presentations, it'll blow your eyes wide open. She continues to advance new forms of presentation through partnerships with innovative forums like TED and PopTech. Nancy serves as a TED Fellows committee member, is a 2009 Woman of Influence and 2008 Communicator of the Year. Nancy’s next book Resonate: Present Visual Stories that Transform Audiences will be published by Wiley and in bookstores October 2010. Go to www.duarte.com. Make sure you spend time probing every corner. There's a spirit of generosity here when it comes to offering such massive high-quality content: It'll put a spring in your step. (FYI That's exactly what brilliantly branded sites do.)00:30:00NY Brand Lab RadionoNancy Duarte,duarte presentations,design,science of presentations,slide-ologyNancy Duarte is the quintessential visual storyteller. At the forefront of best practices for global business communicators, she's really, in fact, a conquistadhttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/03/30/ny-brand-lab-radio-mary-van-de-wielBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/03/30/ny-brand-lab-radio-mary-van-de-wiel/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/03/30/ny-brand-lab-radio-mary-van-de-wielWed, 30 Mar 2011 14:00:00 GMTNY Brand Lab Radio | Mary van de WielIf you'd like to hear about 9 Odd Strategies for Coaxing Out Your Brilliance, you've come to the right place. You see, the one nice thing about being human is that you’d don’t have to be normal. I happen to prefer odd. If it’s got a quirky or idiosyncratic vibe, it’s even better. Why? An odd brand tells me something vital is going on. For a personal brand, I find that hugely appealing. If this kind of stuff interests you, I’m going to pile up 9 odd strategies that will get your creative juices firing, and your personal pumping. If you start practicing even 50% every day, you’re going to notice a difference in the way you feel, perceive yourself and your own creativity and brilliance is going to start working for you to the max. Here goes: I'm using metaphors, so the strategies are, in order: 1) Doodle; 2)Steam; 3) Lemming; 4) Desire; 5) Pulse; 6) Homeless; 7) Underbelly; 8) Soar and finally, 9) Spike. Tune in and it'll change the way you see your world. www.zingyourbrand.com If this kind of stuff interests you, I’m going to pile up 11 odd strategies that will get your creative juices firing, and your personal pumping. If you start practicing even 50% every day, you’re going to notice a difference in the way you feel, perceive yourself and your own creativity and brilliance is going to start working for you to the max. Here goes: 00:30:00NY Brand Lab RadionoMary van de Wiel,brand provocateur,brand consultant,zing your brand,brand therapistIf you'd like to hear about 9 Odd Strategies for Coaxing Out Your Brilliance, you've come to the right place. You see, the one nice thing about being human is thttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/03/09/ny-brand-lab-radio-karen-karpBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2011/03/09/ny-brand-lab-radio-karen-karp/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2011/03/09/ny-brand-lab-radio-karen-karpWed, 09 Mar 2011 15:00:00 GMTNY Brand Lab Radio | Karen KarpKaren Karp is an enlightened entrepreneur. A broker in the public interest with an uncanny ability to creatively tie strands together to make a positive difference, she's also an innovator in the business of food. As a child, her punishment for misbehaving was to visit local farms with her father, a sales rep for the family’s Long Island fertilizer company. It connected her to the land in ways that would, one day, set her future career course. She moved from studying art at college back to agriculture, and has emerged as influential voice for New York City’s good food movement. Both the Mayor’s office and the Speaker Quinn’s office seek her counsel when it comes to food policy. Through her firm, Karp Resources, Karen has helped New York City schools procure locally grown food. She is organizing a regional supply chain to help bring fresh, local produce to a major New York City supermarket chain, and is overseeing the Green Cart initiative. For the past 15 years, she has helped City Harvest reach or exceed its targets to feed hungry New Yorkers. Her feasibility study and business plan for a New York City Wholesale Farmers’ Market at Hunts Point for the NYS Department of Agriculture and Markets and the USDA set the gold standard for quantifying how to scale up production and distribution of local food in the U.S. Her real success is measured by her ability to change the way a wide range of people – corporate executives, school officials, distributors, and farmers – think about how food can be produced, processed and distributed, and how she encourages them to innovate in challenging times. www.karpresources.com 00:31:00NY Brand Lab RadionoKaren Karp,karp resources,food business,food expert,agriculture expertKaren Karp is an enlightened entrepreneur. A broker in the public interest with an uncanny ability to creatively tie strands together to make a positive differehttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/06/23/the-ny-brand-lab-radio-rony-zibaraBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/06/23/the-ny-brand-lab-radio-rony-zibara/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2010/06/23/the-ny-brand-lab-radio-rony-zibaraWed, 23 Jun 2010 14:00:00 GMTThe NY Brand Lab Radio | Rony ZibaraFahrenheit 212 Innovation Director Rony Zibara embodies cultural fusion. Born in Beirut, raised in Canada and nurtured by France, Rony is not only trilingual, but also able to conceive and express ideas with an empathic, global perspective drawn from firsthand experience. Rony transforms his passion for understanding consumer behavior, market forces and trends into provocative new products, services and brands. He’s especially attuned to developing innovations that emotionally connect with target audiences. What’s more, he finds that his past studies of architecture help inform how he frames and answers project challenges. A born entrepreneur, Rony launched a grass-roots innovation discipline which ultimately merged with FutureBrand where he served as Executive Creative Director of North America.Prior to working agency-side, Rony was Creative Director for Loblaws, the revolutionary Canadian retailer. There he launched hundreds of products and helped develop President’s Choice. Don't miss this multi-cultural innovator!01:01:00NY Brand Lab RadionoRony Zibara,Fahrenheit 212,branding,innovation,consumer behaviorFahrenheit 212 Innovation Director Rony Zibara embodies cultural fusion. Born in Beirut, raised in Canada and nurtured by France, Rony is not only trilingual, bhttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/06/16/the-ny-brand-lab-radio-simon-sinekBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/06/16/the-ny-brand-lab-radio-simon-sinek/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2010/06/16/the-ny-brand-lab-radio-simon-sinekWed, 16 Jun 2010 14:00:00 GMTThe NY Brand Lab Radio | Simon SinekAuthor of START WITH WHY, Simon's teachings are about helping more and more people learn to become more effective, more efficient and more inspiring by discovering how to start everything they say and do with WHY. Simon believes that if we inspire people to do the things that inspire them, one day, we will stand shoulder to shoulder and together, change the world. A good example of multicultural fusion, Simon is a sought-after speaker, global entrepreneur and marketing consultant and has been invited to talk about Start With Why across the US and around the world from small businesses to corporations, Members of Congress to foreign ambassadors, non-profits and the Pentagon to Hollywood. Tune in and find out more about WHY you do what you do, and how to think, act and communicate differently. Maybe even change the world! 01:01:00NY Brand Lab RadionoSimon Sinek,Start with Why,Golden Circle,global leaders,effective leadershipAuthor of START WITH WHY, Simon's teachings are about helping more and more people learn to become more effective, more efficient and more inspiring by discoverhttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/04/28/ny-brand-lab-radio-elaine-pofeldtBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/04/28/ny-brand-lab-radio-elaine-pofeldt/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2010/04/28/ny-brand-lab-radio-elaine-pofeldtWed, 28 Apr 2010 14:00:00 GMTNY Brand Lab Radio | Elaine PofeldtSince 2007, Elaine Pofeldt has been straddling two worlds. She's a freelance writer and editor. What's more, as an online consultant creating compelling, high-traffic website for her clients, Elaine has leveraged her experience in building FSB.com to 2-to 5-million page views a month, and the #2 site in Google after the U.S. Small Business Administration. Elaine writes a blog for TheAtlantic.com about small business, and her latest posting is "The secret to entrepreneurial endurance!" In a former corporate life, Elaine spent eight years at FORTUNE Small Business magazine. Most recently as a senior editor at FSB, Elaine was twice nominated for the National Magazine Award for her features, and she founded the magazine's business plan competition. She's been published in Forbes, E Magazine, CBS Moneywatch, Crain's New York Business, Good Housekeeping, Working Mother,and Publishers Weekly and has appeared on MSNBC's "Your Business." She moderated a panel on freelance writing at the South Asian Journalists Association Convention 2008 and a discussion on the next hot small business opportunities at New York Entrepreneurship Week in 2009. 01:00:00NY Brand Lab RadionoElaine Pofeldt,online consultant,business writer,business editor,entrepreneursSince 2007, Elaine Pofeldt has been straddling two worlds. She's a freelance writer and editor. What's more, as an online consultant creating compelling, high-thttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/04/14/ny-brand-lab-radio-david-johnsonBusinesshttps://www.blogtalkradio.com/ny-brand-lab-radio/2010/04/14/ny-brand-lab-radio-david-johnson/#commentshttp://www.blogtalkradio.com/ny-brand-lab-radio/2010/04/14/ny-brand-lab-radio-david-johnsonWed, 14 Apr 2010 14:00:00 GMTNY Brand Lab Radio | David JohnsonDavid Johnson knows business inside and out. He's a highly-acclaimed and respected business analyst and Wall Street veteran, and considering he's been a fixture on local and national media for 30 years, we're going to coax out some his best-kept secrets about leadership, why some CEOs land in the spotlight more effortlessly than others and what he'd dare business leaders to do today to make a difference in the world. David's energy is boundless. As CBS Radio-KRLD's Business Analyst since 1980, David broadcasts approx 85 business reports each week on the station. He co-anchors "The Nightly Business News" and can be heard twice daily state-wide on the Texas State Network and evenings on the interview program “David Johnson’s CEO Spotlight”. What's more, after hosting his own television program, "Business Edition with David Johnson," on Dallas PBS-affiliate KERA, David was the business analyst for WFAA-TV Channel 8 from 1985 to 2006. In January 1999, he became a regular on the all-news cable channel TXCN where he hosted  "Texas Legends in Business with David Johnson". David joined Public Radio's "MARKETPLACE" program during its inaugural season in 1989 and for 20 years was a regular contributor on the program heard by over 8 million listeners on almost 400 radio stations around the world. David  has appeared on many CNN programs, CBS Evening News, ABC News, Nightline, NBC Nightly News, The Weather Channel and ABC's The View. 01:00:00NY Brand Lab RadionoDavid Johnson,CEO Spotlight,CBS-Radio KRLD,media veteran,CBSDavid Johnson knows business inside and out. He's a highly-acclaimed and respected business analyst and Wall Street veteran, and considering he's been a fixtu