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Sharpening the Competitive Edge

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NovusOrigo

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Paul Cevolani CEO of Novus Origo and Wes Goddard of CutCo discuss how CutCo, the largest manufacturer of kitchen knives in the U.S., is able to lead the competition through the implementation of a dynamic branding process, strategic market penetration, and specialized employee sales training. Moderator – Lewis Fein

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