15 Minute Craft Website Tips  

Having fantastic images of your artwork on your art website is an absolute must if you want to successfully promote and sell your artwork. So how do you ensure that photos of your handmade items are actually encouraging sales? Here are some tips on how you can create great images of your artwork that makes your customers reach for their credit cards.

1. Get the lighting right

• use natural light when possible (early morning and late afternoon is best)
• avoid directing lighting...this creates shadows and glare
• use a light tent when shooting objects to eliminate glare

2. Know the difference between "jury" images and "advertising" imagery

• jury images focus on the technical aspects of the work and you as the artist
• advertising images focuses on the customers wants, desires, and needs
• magazines like O Magazine, Dwell, Martha Stewart are masters at depicting "lifestyle" in with their product shots.

3. Style up your images

• check out websites like Artfire and Etsy. Look at the top sellers. They typically have fabulously styled photos.
• if your art is wearable, use dress forms or live models
• use props to emphasize your work...but don't let them distract from it

4. Get a variety of angles

• shoot wide angles and closeup images
• show your artwork in action if possible

5. Make sure you have the essential equipment

• digital camera (be sure to read the manual thoroughly!)
• tripod
• light tent
• lights (desk lamps and other home lights will do the trick)
• props (backgrounds, cloths,)
• image editing software (Photoshop, Photoshop Elements, GIMP)

6. Consider hiring help if you need it

• find someone familiar with advertising photography or someone familiar with photographing artwork
• explain what you want to accomplish. Remember, you want "advertising" photos...not "jury" photos