15 Minute Craft Website Tips  

How your art website looks is something that all artists want to get right when you're creating your website. But do you take as much care with the words on your website? While design is a huge part of how potential customers perceive your website, the words on it are just as or even more important...yet many artists give their website copy the short shrift. On this episode, I'll talk about why your website copy is so important and 6 ways you can make it fantastic.

Why is your website copy so important?
• Your copy sells your work in your absence
• Other than images, your copy gives potential buyers important information about you and your work

How to improve your website copy

1. Proofread your copy
• Avoid misspellings, grammatical errors and punctuation errors
• Read your copy out loud to make sure that it reads smoothly
• If you're selling internationally be aware of alternate spellings and meanings of words

2. Provide a lot of information about your work
• size- (length, width, depth, height, weight)
• materials- what's it made of?
• artistic process
• use- how do you use or display your work
• care- how do you care for your work?
• options- can you personalize?

3. Give people a reason to buy or contact you
• know the difference between the "benefits" and "features" of your work
• preach the "benefits" of your work
• make your customer envision your art as theirs

4. Use your copy to ask for the sale
• use call to actions like "buy now", "add to cart", "click here to buy"
• give a people a reason to buy right now
• take advantage of events like holidays and special events to ask for a sale now

5. Be friendly
• watch how you're wording things like sales policies, privacy, etc
• avoid high flown, wordy, or pretentious copy
• allow your personality show in your copy

6. Make your copy search engine friendly
• do some keyword research when writing your copy
• don't go overboard with the optimization
• if you're not familiar with what SEO is, you check out "How to Build Traffic to Your Art Website: SEO Secrets Revealed"