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http://www.craftedweb.com
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Language: English
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My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.
Date / Time: 8/18/2009 7:32 PM UTC
If you're like a lot of other artists, craft shows and art festivals account for a lot of your sales, especially during the upcoming holiday season. But did you know that that you can help increase your offline show sales by using the power of your website and the Internet? Here are 7 ways you can leverage your website to increase your art and craft show sales
1. Build your email list
• Gather names at all your shows • Gather names on your website • If you don't know how to set up a email list, you can also read my article series "How to Plan and Start a Great Email Newsletter".
2. Provide detailed show schedule on your website
• the name of the show • opening and closing times • your booth number (very important!) • a map of the show (with your booth space clearly highlighted) • directions to the show • a link to the show website • parking information (how much attendees need to pay and where to park) • information about special events (kid's activities, entertainment, etc) • any other interesting tidbits (number of artists, if this is a long running show, rain dates, etc)
3. Provide show incentives on your website
• Downloadable PDF coupons for discounts, free gifts • Information about show specials • Show ticket giveaways
4. Use email alerts to notify people about your shows
• Send reminder emails to your list before the show • Include detailed information about the show in your emails • Include information about show incentives • Send reminders multiple times
5. Use blogging and social networking to spread the word
• Provide a link to your show schedule on your blog • Announce the show on your blog • Consider live blogging or doing a show recap on your blog • Don't forget to announce your show on Twitter, Facebook profile, Facebook page, LinkedIn and other social networking sites • Take pictures and video during the show and upload them to social media sites like Flickr, Picassa, and YouTube
6. Advertise on the show website
• Some shows offer artists the opportunity to buy ad space on the show website • Have the link to your ad go directly to your show and show incentive page
7. Follow up after the show
• Send out follow up emails to new customers • Add the people that signed your guestbook to your email list • Send a special "post-show" offer to new people on your list
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