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Language: English
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My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.
Date / Time: 8/4/2009 7:35 PM UTC
If you're an artist who also sells your work in a gallery, store, or some in some other wholesale arrangement, the decision on whether to sell from your website gets a bit sticky. A lot of gallery owners and retail shop owners don't look very favorably on artists who also sell from their websites and some will actively refuse to carry artists that do have a retail website. So how do you balance the needs of your wholesale clients and your wish to sell online?
1. First understand the dilemma
• retailers don't want or need direct competition from you the artist • retailers want to avoid customers that "bargain hunt"
2. Talk to your current wholesale accounts
• find out what their policies are • find out if they have any objections • see if there is any room for compromise
3. Create a non-compete policy
• charge higher prices online • offer web exclusives • split your online sales with galleries • direct customers to the closet gallery
4. If the gallery also has an online presence
• negotiate whether they'll also carry items on their online store • decide if you want to require the gallery to carry in-store items as well as carrying a "virtual" inventory • negotiate online price points
5. Spread the online love with your galleries
• List the name and contact information for all of your galleries • Blog about your galleries or send email notices about gallery news • Have a retailer's only section on your website • Include them on your mailing list
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