15 Minute Craft Website Tips  

Are sales slow on your online store? Do they exist at all? In this episode, I discuss 7 reasons why your sales on your web store aren't what they could be.

1. Your website design stinks
• Navigation is too confusing
• Site looks "too handmade"
• There are few "buy" indicators

2. Your website copy stinks
• There's little or no product information (size, weight, materials, etc)
• Your copy doesn't give reasons to buy
• Your copy doesn't ask for the sale

3. Your products section stinks
• Product images are bad (fuzzy, improperly lit, not presented well)
• You don't offer a variety of product images (no closeups, no "in use" shots)
• Your product line is incoherent (too many products, too many different products, or products trying to appeal to too many different markets)

4. Your sales process stinks
• You don't have a sales process
• You ask for the sale too soon
• You don't ask for the sale at all

5. Your web traffic stinks
• You don't get enough traffic
• You don't get the right type of traffic
• You don't know what to do with the traffic once you get it.

6. Your promotion and marketing stinks
• You don't actively promote or market your store
• You're promoting or marketing ineffectively
• You don't give people a clear reason to buy

7. Your customer service stinks
• You don't give your customers more than one way to contact you
• Your website don't put your customers at ease
• You don't offer "customer-friendly" services (gift wrapping, shipping options, etc)

This list is part of a seven-part article series on "7 Reasons Why Your Online Sales Stink" I'm doing in my weekly newsletter, "The Crafted Webmaster". If you want to get more information on these online sales killers and how you can avoid them and improve your website sales, sign up for my FREE weekly newsletter here.