There is an insidious form of marketing that seems to be becoming more and more prevalent. That of comparing your customers to some imaginary standard and then making them feel 'less than' so that they will buy from you.
I'm seeing it everywhere at the moment, some is deliberate and some stems from a lack of awareness. It is disempowering and disengaging at best.
Are you ready to explore some alternatives? What if marketing could be a joyful invitation to creating something greater? What if marketing could give you genuine connection with the people that would most desire to buy from you? Lets play with some possibilities!
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