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Marketing with New Media: Haagen Dazs launches New Media campaign to save honeybees

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Hear part two of our conversation with General Motors' head of global technology Christoper Barger. This time he talks about the two biggest challenges businesses can face in using new media and how you can overcome them. Plus, we'll show small businesses owners what you can learn from Haagen-Dazs new "Save the Honeybees" campaign that you can start using immediately.

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