Children may dream of sugarplums, but for retailers there’s only one vision that matters during the Christmas season; the sales graph. And as the Christmas holiday season is make or break time for many small businesses, the overwhelming question is how to get more Christmas sales and make that graph climb as steeply as possible.
My guest this week is Suzanne Kladder, Sales Performance Consultant. She started her sales career over 30 years ago, as one of the first women in a 600-man industrial field sales force. Hear her insights on why (Sell) Is Not A Four-Letter Word.
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