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The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

This one is for the book publishing entrepreneur is you! One of the biggest problem areas for today's book author and publisher is the absence of proven book marketing strategy. A book author's publicity process is ever-evolving,... more

As entrepreneurs, we should understand the empirical need to get the name of our business or businesses right. Get is wrong and say, "Hello" to mass-market, consumer-confusion. So what's in a business name and how to you go about... more

As an entrepreneurial strategist, you are likely aware that success, although somewhat subjective by definition, is an outcome all career-driven individuals desire, yet it evades many business operators -- at least at the levels desired.... more

As entrepreneurs, we've likely heard it said. "It takes money to make money." But, what if you only have access to little money - can you still make more money? Therefore, how might you stretch your limited capital resources, relative to your... more

As an entrepreneur, you should realize that email remains a staple for both personal and business communication practices. Businesses use email as a useful marketing channel, but with alternative and competing marketing... more

OK accomplished author, you have written your book. Perhaps accomplished author, your book is already published. Now, as the book's author, how does your integrated marketing communication strategy read and sound? What story do... more

As an entrepreneur, what do you think? Are blogs "old news," or are blogs alive and well? Did you know that of the millions of blogs that exist (to date), most have not generated even a single cent? How about your blog (if you have one)?... more

Up to today, much of social media marketing strategy has been subjective at best. That's correct! Top research clearly indicates that even Fortune 500 firms are not able to accurately determine whether or not their social media marketing efforts... more

What is "content marketing?" Why is "content marketing" imperative relative to generating brand awareness? As an business entrepreneur, there exists a myriad of methodologies to lure consumers toward the direction of your unique... more

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