Marketing Strategy: How to Localize Your SEO to Gain Higher Profit

As a business leader -  particularly relative to your online marketing practices, your search engine optimization (SEO) and search engine marketing (SEM) strategies are critically essential for your earned media (free advertising/promotion) efforts. In order to efficiently test your marketing strategy, you should begin by testing on a more concentrated scale. Geo-targeting your SEO and SEM process will help you fine-tune your marketing messaging toward increasing your brand's market share and generating increased profits. So then, what should you consider as you develop and roll-out your unique geo-centric SEO/SEM plan? That is our focus on this edition of, “The Strategist Radio LIVE."