Brand management is a integrated marketing communication (IMC) practice in marketing that includes analysis and planning on how your unique brand is positioned in the market, which target audience the brand is targeted toward, while sustaining a desired reputation of your brand. Who are you? What defines your business? How are you perceived? What do you want to achieve? How do you strategically cultivate and evolve your personal and business brand? That is our focus on this edition of, “The Strategist Radio LIVE."
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