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Relative to promoting your brand, your company, your product, or yourself, the power of an effectively press release strategy should never be understated. When it comes to your advertising processes, you can have two choices: (1) Paid advertising (radio, TV, newspaper, magazine, banner ads, per-per-click campaigns, etc.) and (2) Earned media (no cost promotion model). The practice of press releasing can score you and your brand market awareness, interest, and demand while scoring you influence and credibility without ever having to write a check or swipe a credit card. Crafting and distributing a results-driven press release can score you and your brand residual profits time and again. How do you go about exploiting "press releasing time 10?" That is our focus on this edition of, “The Strategist Radio LIVE.”
How to Disseminate Pre-Launch Buzz
Why Telling the Better Story Pays Higher Returns
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