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How to Brand Build Using the Power of Podcasting

  • Broadcast in Entrepreneur
The Strategist

The Strategist


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There is no dispute that streaming media has been deployed effectively across the Internet now for a number of years. Enthusiasts and professionals alike have clearly figured out how to write copy (for the spoken word), operate simple audio recording software applications, plug in a microphone and record basic, as well as highly produced audio messages, presentations, training and yes, even advertisements.

Podcasting is truly nothing more than what I refer to as a blog "plug-in". That is, combining a simple syndicated blog with an audio component. The practice is very much like ordinary audio streaming (media delivery from server to browser), but with the ability to capture, download and install (automatically on the date and time of your choice) to either a local PC or directly into any one of today's readily available mobile devices.

Are you ready to capture the measurable benefits of producing your own podcast radio show? That is our focus on this edition of, “The Strategist Radio LIVE.”


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