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Business Strategy: Knowing Where Your Business Fits In

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As we build our business brand along with our product and service line(s), we as entrepreneurs must identify precisely "where" and "how" we fit in relative to our vertical industry sector and within the hearts and minds of our specific target market.

One way of determining "where" and "how" we fit in is by identifying and understanding historical, current, and the direction of future trends. In other words, as we understand where and why our industry is heading in a given direction can profitably influence our business strategy and planning processes. That is our focus on this edition of, “The Strategist Radio LIVE.”

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